Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one...
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal...
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but...
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau...
Updated and corrected for 2014, this is a reprint of the original, unedited 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed...
Updated and corrected for 2014, this is a reprint of the original, unedited 1923 text. This ground-breaking book remains essential reading for anyone ...
David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot." Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell...
David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times...
