My Life in Advertising

ISBN-13: 9781434102775 / Angielski / Miękka / 2009 / 132 str.

Claude C. Hopkins

Opis

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press