Kategoria BISAC: Business & Economics >> Customer Relations

The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will...

When was the last time you received WOW worthy customer service from a business? Have you ever been curious how some companies consistently deliver this WOW factor?

Pattern for Excellence is designed to help business owners create WOW Experiences on a daily basis...not one customer at a time, but by building relationships and uniting employees behind a greater cause. This amazing phenomenon begins with your workplace culture and gets transferred to your customers.

But, how do you create a culture that over delivers and delights customers? In reading this book, you...

The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America

Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic's success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:...

No one likes to admit it, but we all have rats in our businesses. Not actual rodents, but unhelpful habits, poor business practices and gaps in understanding that keep us mediocre, underperforming and trapped. We want success We want to be legendary We want the Pied Piper to get rid of our rats

Since our rats are not actual animals, it's hard for us to see them. They are very good at hiding in plain sight. You are about to go on a journey with five rats who embody those hard-to-see challenges. Their stories may sound familiar to you. You may even recognize yourself in one or more...

Love is the surprising emotion that company builders cannot afford to ignore.

Genuine, heartfelt devotion and loyalty from customers -- yes, love -- is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them.

Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight.

Lovability: How to Build a Business That People Love and...

We know it makes us feel good when we get outstanding customer service. It invariably tempts us to spend more; it encourages us to come back a second or third time and it makes us more confident to refer that business to our family, friends or colleagues.
But even when the team have had all the right training, and they're making all the right moves, the service can sometimes still leave us feeling cold.
It's the experience you create for customers that gets remembered. Getting this right creates customer loyalty, reducing the strain on your marketing budget and ultimately means...

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love.

To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers,...

A timely, essential guide to understanding and monetizing the Internet of Things in any industry

What is the Internet of Things? The latest evolution in online technology, the Internet of Things (IoT) is the integration of physical devices such as wearables, consumer appliances, commercial equipment, industrial machines and even cities into the internet--is not only changing the way people live but how business is conducted. The growing demand for more sophisticated products has led leading businesses to IoT enabling the shift from a product- and service-based...

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your...

HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY

"I LOVE THIS BOOK "
--CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me

"When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization."
--MARSHALL GOLDSMITH, executive coach and New York Times bestselling author

"Most books on customer service...