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Customer Relationship Management
ISBN: 9781632401311 / Angielski / Twarda / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing...
Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well...
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cena:
365,89 |
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2000 Miles on Wisdom
ISBN: 9781936800209 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Good old fashion customer service is still alive and well across the globe......But in this book you will observe it was the customer who wrote his experience; for he was given superb customer service which generated a loyal customer, creating a customer for life. This is is a true story about a consumer not having a inkling as to what he required, but he kept coming back to a business (bicycle shop) that delivered every single time. The ten ingredients Jim writes about will guide any business to the core of customer service. A tremendous customer experience keeps customers coming back for...
Good old fashion customer service is still alive and well across the globe......But in this book you will observe it was the customer who wrote his ex...
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cena:
120,63 |
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Handbook on Research in Relationship Marketing
ISBN: 9781848443686 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews of the developments in relationship marketing over the last two decades by noted relationship marketing scholars including Jagdish Sheth, Atul Parvatiyar, Evert Gummesson and Robert Morgan. It continues with detailed discussions of special...
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-con...
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cena:
891,90 |
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How to Make Your Customers Love You!: 26 Ways to Make Your Customers Love You!
ISBN: 9781507661376 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When it comes to your business, how do you measure up in terms of customer service? What do your customers think about doing business with your business? Are they happy with your business? Do they get a great customer experience or just an average one? Are they impressed with your business? Are your customers loyal to your business or do they follow the lowest price? The answers to those questions and more will determine how successful your business is going to be now and in the future. If you don't take steps now to provide the very best customer exerience for every customer, you might just...
When it comes to your business, how do you measure up in terms of customer service? What do your customers think about doing business with your busine...
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cena:
48,35 |
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Customer Royalty: The greatest thing since sliced bread
ISBN: 9781460934050 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,47 |
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The Consumer Playbook
ISBN: 9781503136571 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
64,53 |
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Solve for the Customer: Using Customer Science to Build Stronger Relationships and Improve Business Results
ISBN: 9781502387813 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Solve for the Customer is about Customer Science, a social science that focuses on front office business and provides a blueprint for businesses to build stronger relationships and improve business performance by zeroing in on what's important to customers. Customer Science concentrates what we've learned from modern technologies like big data, analytics, social media, and advanced enterprise software platforms into a framework that enables businesses to identify moments of truth where they can reliably meet and satisfy their customers. Customer Science is a social science much like...
Solve for the Customer is about Customer Science, a social science that focuses on front office business and provides a blueprint for businesses to bu...
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cena:
60,65 |
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The Experience Design Blueprint: Recipes for Creating Happier Customers and Healthier Organizations
ISBN: 9781503072251 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why are we surrounded by broken experiences? Have our organizations become so complex and our roles so specialized that customers must suffer through our collective shortcomings? No matter what your role or title is, happier customers and a healthier organization should be front and center in what you do. But, chances are, your conversations are all wrong and your mental models are anemic. In this practitioners guide, Greg Olson reveals new mental models like the Promise Delivery System and the 3 Psychological Zones along with real world examples and recipes that can be applied immediately to...
Why are we surrounded by broken experiences? Have our organizations become so complex and our roles so specialized that customers must suffer through ...
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cena:
252,20 |
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WOW Moments: Fifty Thank-Yous And Ten Curses: A Customer Service Story
ISBN: 9780977300617 / Angielski / Miękka / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Amazon.com. Starbucks. Your cable or cell phone provider.
Some organizations "wow" their customers and some don't. What does it even mean to "wow" a customer? How would your customers describe their most recent interaction with you? What are the characteristics of a "wow" moment, and how can you and your organization continuously improve to provide more of them? Join business owner Allen and management consultant Jeff as they take a customer service journey to answer these questions and more. Told in story form, this book is meant to be used in conjunction with the tools... Amazon.com. Starbucks. Your cable or cell phone provider.
Some organizations "wow" their customers and some don't. What does it even mean to... |
cena:
40,26 |
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
ISBN: 9781138139435 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing... Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing ... |
cena:
747,55 |
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Authentic Customer Centricity
ISBN: 9781623969127 / Angielski / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a...
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. Th...
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cena:
180,44 |
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Authentic Customer Centricity (HC)
ISBN: 9781623969134 / Angielski / Twarda / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a...
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. Th...
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cena:
335,11 |
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On Purpose: Delivering a Branded Customer Experience People Love
ISBN: 9780749471910 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:
--Stand Up: be clear about brand purpose and... With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each...
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cena:
154,61 |
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Rethinking Utility Customer Care: Satisfying Your Always-Connected, Always-On Customers
ISBN: 9780996136006 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Is your customer care ready for our connected world? Ubiquitous digital communication has created a customer that's always connected, always on. Utilities are adopting digital communication to connect to the grid, the meter, and the customer. Rethinking Utility Customer Care examines the convergence of these two trends-the "smart customer" with smart energy-revealing the implications, challenges, and opportunities for utility customer service. In this provocative guide, you'll discover: How digital connectivity is disrupting traditional utility customer service models and the creative...
Is your customer care ready for our connected world? Ubiquitous digital communication has created a customer that's always connected, always on. Utili...
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cena:
151,05 |
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Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
ISBN: 9780743277792 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,36 |
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Recipe for Service: How to Inspire and Deliver Great Customer Service
ISBN: 9780986391200 / Angielski / Miękka / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,43 |
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Effective Crm Using Predictive Analytics
ISBN: 9781119011552 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as... A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics a... |
cena:
236,89 |
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Magnetic: The Art of Attracting Business
ISBN: 9781119147343 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become... Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasin... |
cena:
97,90 |
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Customer Relationship Management Strategies in the Digital Era
ISBN: 9781466682313 / Angielski / Twarda / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advance...
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cena:
1025,03 |
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WOW! Your Way to Profit: Learn How 5% of WOW! Can Boost Profits By Up To 85%
ISBN: 9781511662352 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. WOW Your Way to Profit - Learn How 5% of WOW Can Boost Profits By Up To 85% By Lynn M. Thomas In this country (USA), we lose 180 million customers a year Additionally, it costs most companies, on average, six to eight times more to obtain a new customer than to retain an existing customer. So, let's do some simple calculations. If an average customer generates $1,000 of profit each year, and will stay with a company for an average of ten years, then that customer would create $10, 000 of profit for the business. If the average company pays $4,000 in acquisition costs to attract a new...
WOW Your Way to Profit - Learn How 5% of WOW Can Boost Profits By Up To 85% By Lynn M. Thomas In this country (USA), we lose 180 million customers ...
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cena:
80,80 |
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