WOW Your Way to Profit - Learn How 5% of WOW Can Boost Profits By Up To 85% By Lynn M. Thomas In this country (USA), we lose 180 million customers a year Additionally, it costs most companies, on average, six to eight times more to obtain a new customer than to retain an existing customer. So, let's do some simple calculations. If an average customer generates $1,000 of profit each year, and will stay with a company for an average of ten years, then that customer would create $10, 000 of profit for the business. If the average company pays $4,000 in acquisition costs to attract a new...