This book illustrates the important connection between operations strategy, its management and research, and various departments, systems and applications throughout an organization. The contributors within the book depict how mathematical devices and enhanced procedures can be applied effectively in unique measures to other operations. It gives examples that demonstrate the challenges confronting the firms competing in today's demanding environment in overcoming the gap between theory and practice by evaluating real situations.

Comprehensive information regarding the field of operations management has been encompassed in this profound book. Operations management is a field of business concerned with managing the procedure that transforms inputs into outputs, in the form of goods and/or services. Due to the increase in complex environments along with the current economic swings and substantially squeezed industrial margins, there is extra pressure on corporations, and decision makers are pushed to enhance operational efficiency and effectiveness. This book includes contributions by various experts which demonstrate...

Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM's domain but also to resolve the different perspectives found in educational and popular literature. The book presents assessable data - containing examples which show how the theory is applied with great success via a variety of real-life examples. This book includes inventive proven methods and will benefit anyone dealing...

Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all...