Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication technologies. Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is an essential reference source for researchers, practitioners, and executives interested in a better understanding of a comprehensive framework for e-business and entrepreneurship.
Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other inf...
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advance...
