Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into...

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an...

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values...

Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas...

When his highly influential Rubbish Theory, first published in 1979, Michael Thompson launched the discipline of waste studies. It remains the most comprehensive analysis on the culture of waste to date. Thompson argues that there are two mutually exclusive cultural categories that are socially imposed on the world of objects: a transient category and a durable category. However, he...

So how...

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?

Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.

Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service...

Love is the surprising emotion that company builders cannot afford to ignore.

Genuine, heartfelt devotion and loyalty from customers -- yes, love -- is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them.

Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight.

Lovability: How to Build a Business That People Love and...

When his highly influential Rubbish Theory, first published in 1979, Michael Thompson launched the discipline of waste studies. It remains the most comprehensive analysis on the culture of waste to date. Thompson argues that there are two mutually exclusive cultural categories that are socially imposed on the world of objects: a transient category and a durable category. However, he...

Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest.
But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to...