Kategoria BISAC: Business & Economics >> Consumer Behavior - General

In The Economics of Consumption, Tullio Jappelli and Luigi Pistaferri provide a comprehensive examination of the most important developments in the field of consumption decisions and evaluate economic...

In The Economics of Consumption, Tullio Jappelli and Luigi Pistaferri provide a comprehensive examination of the most important developments in the field of consumption decisions and evaluate economic...

A timely, essential guide to understanding and monetizing the Internet of Things in any industry

What is the Internet of Things? The latest evolution in online technology, the Internet of Things (IoT) is the integration of physical devices such as wearables, consumer appliances, commercial equipment, industrial machines and even cities into the internet--is not only changing the way people live but how business is conducted. The growing demand for more sophisticated products has led leading businesses to IoT enabling the shift from a product- and service-based...

Stephan Hanisch deckt auf Basis einer breit angelegten empirischen Untersuchung eine hohe Branchenabhangigkeit der CSR-Relevanz auf und kann damit erstmals deren stets postulierter Generalisierbarkeit widersprechen. Im Strukturgleichungsmodell wird zugleich die Wichtigkeit der Authentizitat von CSR-Manahmen und damit die Markenidentitat als hierfur taugliches Fuhrungskonzept bestatigt.

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.

These threads recount the assignment of meaning to possessions and consumption, the gendered ideology...