As Dan Nimmo notes in his introduction, "Inside Political Campaigns" endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants...
As Dan Nimmo notes in his introduction, "Inside Political Campaigns" endeavors to trace the sources of professional campaign wizardry by encapsulat...
"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study,...
"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising....
To become a successful communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This book aims to provide an introduction to persuasion, social influence and propaganda tactics, focusing on political communicaton. The work looks at the power of language, the importance of targeting a specific audience and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how best to exercise influence in contemporary society.
To become a successful communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. Th...
News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In this great introduction to the theory behind news framing, Karen Johnson-Cartee pulls together elements from communication, journalism, politics, and sociology to create a picture of how news forms these realities for the public. With its comprehensive reference section and suggestions on how to influence the news agenda, this is a beneficial resource for students in political communication, media criticism, and communication theory.
News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In...
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and...
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, s...
