Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

ISBN-13: 9780742528826 / Angielski / Miękka / 2003 / 231 str.

Karen S. Johnson-Cartee; Gary A. Copeland

Opis

To become a successful communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This book aims to provide an introduction to persuasion, social influence and propaganda tactics, focusing on political communicaton. The work looks at the power of language, the importance of targeting a specific audience and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how best to exercise influence in contemporary society.