As Dan Nimmo notes in his introduction, "Inside Political Campaigns" endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants...
As Dan Nimmo notes in his introduction, "Inside Political Campaigns" endeavors to trace the sources of professional campaign wizardry by encapsulat...
"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study,...
"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising....
To become a successful communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This book aims to provide an introduction to persuasion, social influence and propaganda tactics, focusing on political communicaton. The work looks at the power of language, the importance of targeting a specific audience and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how best to exercise influence in contemporary society.
To become a successful communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. Th...
