Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

ISBN-13: 9781522507468 / Angielski / Twarda / 2016 / 408 str.

Norazah Mohd Suki

Opis

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--