Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

ISBN-13: 9781522509936 / Angielski / Twarda / 2016 / 292 str.

Jony Haryanto; Luiz Moutinho

Opis

"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"--