Kategoria BISAC: Business & Economics >> Consumer Behavior - General

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM...

The lifeline of every business is sales Without sales, none of the other departments, such as accounting, human resources, advertising, marketing, and many others, is necessary. Sales drive revenue. Sales bring in the money. Salespeople are that critical link to turning this into reality. And as organizations mature and become larger, companies need sales managers to manage the people who are selling day to day.

Learn from the master, Jack Daly, one of the world's greatest trainers on the sales process, as he shares the perspective of the sales manager. And Jeff Shavitz, successful...

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?

Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.

Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business!

All you need to do is to learn how to develop a great sales...

Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating...