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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures
ISBN: 9781138206106 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
269,33 |
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
ISBN: 9781349448401 / Angielski / Miękka / 259 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towa...
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cena:
402,53 |
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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
ISBN: 9781349482221 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, i...
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cena:
603,81 |
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Japanese Consumer Dynamics
ISBN: 9781349318001 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market."
Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, p...
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cena:
201,24 |
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Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects
ISBN: 9781349463176 / Angielski / Miękka / 249 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on...
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cena:
402,53 |
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Customers at Work: New Perspectives on Interactive Service Work
ISBN: 9781349451111 / Angielski / Miękka / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all asp...
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cena:
402,53 |
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Luxury Brands in Emerging Markets
ISBN: 9781349461080 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury br...
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cena:
402,53 |
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
ISBN: 9781633692077 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average...
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a spe...
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cena:
118,58 |
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The Participant Principle
ISBN: 9781908135735 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book is a hands-on approach to the delivery of excellence in recruitment... It distils many years of experience and ongoing innovation into simple and easy to read guidelines, and sets out the fundamentals for success in a modern, digital world." Katie Oakley Founding Partner, MEAT In The Participant Principle, Maya Middlemiss uses her experience working with Saros Research and the many thousands of research participants they have placed in an incredible range of projects since the company's inception in 2000. This book breaks new ground and reveals the key ingredients to successful...
"This book is a hands-on approach to the delivery of excellence in recruitment... It distils many years of experience and ongoing innovation into simp...
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cena:
125,12 |
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
ISBN: 9781137501196 / Angielski / Twarda / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's co...
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cena:
201,24 |
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Consumer Culture and the Media: Magazines in the Public Eye
ISBN: 9781349338290 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a d...
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cena:
201,24 |
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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
ISBN: 9781349324132 / Angielski / Miękka / 329 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of th...
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cena:
402,53 |
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Fair Trade, Sustainability and Social Change
ISBN: 9781349444137 / Angielski / Miękka / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors critically evaluate the fair trade movement's role in pursuing a more just and environmentally sustainable society. Using fair trade as a case study of the shift toward non-state forms of governance, they focus on its role not only as a regulatory tool, but as a catalyst for broader social and political transformation.
The authors critically evaluate the fair trade movement's role in pursuing a more just and environmentally sustainable society. Using fair trade as a ...
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cena:
402,53 |
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
ISBN: 9781349467792 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn...
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cena:
132,80 |
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Networked Consumers: Dynamics of Interactive Consumers in Structured Environments
ISBN: 9781349327416 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns ...
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cena:
201,24 |
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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
ISBN: 9781349443079 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with tra...
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cena:
181,11 |
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Cultures of Financialization: Fictitious Capital in Popular Culture and Everyday Life
ISBN: 9781349470358 / Angielski / Miękka / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination. We must take the idea of 'fictitious capital' seriously as a way to understand the power of finance, and what might be done to stop it.
Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever...
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cena:
301,89 |
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The Future of Private Equity: Beyond the Mega Buyout
ISBN: 9781349346752 / Angielski / Miękka / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle.
The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry re...
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cena:
201,24 |
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The Luxury Market in Brazil: Market Opportunities and Potential
ISBN: 9781349492459 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opp...
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cena:
201,24 |
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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods
ISBN: 9781349478682 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the d...
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cena:
221,37 |
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