Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can close the customer experience gap and realize big returns.

Research confirms little things happen in the moments that matter most to your customers. By little things I mean human things, the kindnesses...

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a...

Today, we confront the vast power of the giant high-tech companies and government, the hidden economic logic of surveillance capitalism, and the propaganda of machine...

Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and corporations, colleague interaction and the personal satisfaction of professionals in the working world. In a fast paced, high stress work world the professional...

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself has become replaced by market alternatives, raising at the same time the demand for consumer goods.

The neoclassical economic framework of household production theory relates the increasing demand for household technology to rising wages and opportunity costs of time: the higher the wage rate, the more costly it is to spend...

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders. It introduces the works of historical theorists and surveys how their work has influenced and shaped consumption theory, both through history and at the cutting edge of research.

Consumption is at core of contemporary lifestyles, of political successes and...

From Holly Buchanan's Foreword:
After inhaling Reading Virtual Minds Volume I I was like an antsy 3-year old waiting for Reading Virtual Minds Volume II. It did not disappoint.
I love the way Joseph Carrabis thinks. He has a unique ability to share broad rich theory with actionable specifics. Unlike many technical writers, he has a unique voice that is both approachable and humorous. It makes for an enjoyable read.
But what's the main reason why you should read Reading Virtual Minds Volume II: Experiences and...

Now, from Holly Buchanan's Foreword...
After inhaling Reading Virtual Minds Volume I I was like an antsy 3-year old waiting for Reading Virtual Minds Volume II. It did not disappoint.
I love the way Joseph Carrabis thinks. He has a unique ability to share broad rich theory with...

The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again.

This sets the Big Beverage Company and their management team on a journey from being a brand-focused...