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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN-13: 9781522502203 / Angielski / Twarda / 2016 / 658 str.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN-13: 9781522502203 / Angielski / Twarda / 2016 / 658 str.
cena 1903,29 zł
(netto: 1812,66 VAT: 5%)
Najniższa cena z 30 dni: 1761,39 zł
(netto: 1812,66 VAT: 5%)
Najniższa cena z 30 dni: 1761,39 zł
Termin realizacji zamówienia:
ok. 13-18 dni roboczych.
ok. 13-18 dni roboczych.
Darmowa dostawa!
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.
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