The emerging present is a fast changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.
In this reality transactions take place on behavior platforms, some of which are for entertainment - Twitch, YouTube - and some which are service and retail platforms - Amazon, AliExpress,...
The emerging present is a fast changing context for incumbent organizations, especially in market segments where online behavior is replacing physical...
The emerging present is a fast changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.
In this reality transactions take place on behavior platforms, some of which are for entertainment - Twitch, YouTube - and some which are service and retail platforms - Amazon, AliExpress,...
The emerging present is a fast changing context for incumbent organizations, especially in market segments where online behavior is replacing physical...
