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Kategoria BISAC: Business & Economics >> Business Communication - General
ilość książek w kategorii: 4304
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Sprachwahl in Der Deutsch-Russischen Unternehmenskommunikation
ISBN: 9783631600450 / Niemiecki / Twarda / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diese Arbeit befasst sich mit der Sprachwahl in der deutsch-russischen Unternehmenskommunikation. Sie basiert auf schriftlichen und mundlichen Umfragen bei deutschen und russischen Unternehmen sowie bei deutschen wirtschaftsfordernden Institutionen wie Industrie- und Handelskammern. Die Untersuchung geht der Frage nach, welche Sprachen deutsche und russische Unternehmen bei ihren gegenseitigen Geschaftskontakten bevorzugen und welche Faktoren diese Sprachwahl beeinflussen. Gestutzt auf die empirischen Daten zu der aktuellen, bevorzugten und antizipierten Sprachwahl in den befragten...
Diese Arbeit befasst sich mit der Sprachwahl in der deutsch-russischen Unternehmenskommunikation. Sie basiert auf schriftlichen und mundlichen Umfrage...
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cena:
428,62 |
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Analyse Und Bewertung Von Kommunikationsleistungen: Die Social Communication Scorecard ALS Instrument Zur Erfassung Und Beurteilung Interpersonaler Ne
ISBN: 9783631621370 / Niemiecki / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fixpunkt der Kommunikationsforschung ist meistens das Ziel: die kommunikative Aktion bei einer Zielgruppe und deren Wirkung. Kaum beachtet wird der vorgeschaltete Entstehungsprozess, namlich der Weg zur kommunikativen Aktion. Zu selten wird (kontinuierlich) hinterfragt, ob die vorgegebene Kommunikationsstruktur zielfuhrend und bei den Mitarbeitern akzeptiert ist. Und uber die real existierenden internen Kommunikationsstrukturen ist meistens kaum etwas bekannt. Gleiches gilt fur die Mitarbeiter. Auch sie wissen oftmals nur wenig uber ihre eigene kommunikative Rolle und damit uber ihre...
Fixpunkt der Kommunikationsforschung ist meistens das Ziel: die kommunikative Aktion bei einer Zielgruppe und deren Wirkung. Kaum beachtet wird der vo...
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cena:
342,64 |
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When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward
ISBN: 9781455550593 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can...
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resis...
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cena:
208,51 |
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42 Rules of Cold Calling Executives (2nd Edition): A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation
ISBN: 9781607730996 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. '42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven...
'42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold cal...
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cena:
84,93 |
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The Routledge Handbook of Strategic Communication
ISBN: 9780415530019 / Angielski / Twarda / 596 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area. The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover: Conceptual foundations of strategic communication Institutional and organizational...
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and g...
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cena:
1117,31 |
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Children's Film in Europe: A Literature Review
ISBN: 9783631604540 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a comprehensive overview of the scientific literature on children s film in Europe since the year 2000. An intensive research using online sources, library catalogues, websites complemented by expert interviews was conducted as basis for this literature review. The analysis covers 42 European countries investigating three dimensions: children s film funding, children s film production and distribution and children s film culture, and systematizes the sources on a European, transnational and national level. The distribution of available sources varies strongly depending on...
This book provides a comprehensive overview of the scientific literature on children s film in Europe since the year 2000. An intensive research using...
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cena:
264,02 |
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The Promotion and Distribution of U.S. Latino Films
ISBN: 9781433113277 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing...
This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distrib...
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cena:
205,43 |
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Global Auteurs: Politics in the Films of Almodóvar, Von Trier, and Winterbottom
ISBN: 9781433101342 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Auteurs employs auteur theory to examine the work of three contemporary and innovative directors: Pedro Almodovar, Lars von Trier, and Michael Winterbottom.
With extensive background information on the global film industry, and on auteur theory and its implications for ideological critique, this book s insightful case studies examine both ideologies the filmmakers re-circulate and ideologies that they confront in textual form. The discussion of Pedro Almodovar devotes particular attention to mass mediation, the family, and gender in the corpus of his films, while Lars von... Global Auteurs employs auteur theory to examine the work of three contemporary and innovative directors: Pedro Almodovar, Lars von Trier, and M...
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cena:
205,43 |
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The Promotion and Distribution of U.S. Latino Films
ISBN: 9781433113284 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing...
This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distrib...
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cena:
696,70 |
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Post-Merger Intercultural Communication in Multinational Companies: A Linguistic Analysis
ISBN: 9783631603895 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book, the focus is on post-merger intercultural integration, effective communication between the relevant cultures and the different politeness strategies adopted by them. It is argued that cultural differences are a key issue in misunderstandings and miscommunication, which can affect a smooth post-merger integration, thereby focusing on differences between the Australians, US-Americans, Germans and the Swiss. The research contributes to bridge the gap between pragmatics, sociolinguistics and intercultural management studies. The empirical findings identify a company s social...
In this book, the focus is on post-merger intercultural integration, effective communication between the relevant cultures and the different politenes...
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cena:
328,69 |
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Crossmedia Innovations: Texts, Markets, Institutions
ISBN: 9783631622285 / Angielski / Miękka / 319 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of -crossmedia strategies- of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media...
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than so...
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cena:
221,15 |
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Cartoon Cultures; The Globalization of Japanese Popular Media
ISBN: 9781433103681 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1993 to 2003, exports of Japan s cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer -cosplay- (costume dress-up) event illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and...
From 1993 to 2003, exports of Japan s cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world in U.S. malls, teen girls flock ...
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cena:
205,43 |
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The Political Economy of Media and Power
ISBN: 9781433107733 / Angielski / Miękka / 361 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Political Economy of Media and Power is a highly interdisciplinary and innovative edited collection, bringing together a diverse range of chapters that address some of the most important issues of our times. Contributors cut through media spectacle and make visible the intersections between mass media and the politics of power in the contemporary social world.
The book is intended to foster critical pedagogy; chapters explore ways in which media connect with a broad range of topics and issues, including globalization; war and terrorism; foreign affairs; democracy; governmental... The Political Economy of Media and Power is a highly interdisciplinary and innovative edited collection, bringing together a diverse range of c...
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cena:
238,91 |
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The Political Economy of Media and Power
ISBN: 9781433107740 / Angielski / Twarda / 361 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Political Economy of Media and Power is a highly interdisciplinary and innovative edited collection, bringing together a diverse range of chapters that address some of the most important issues of our times. Contributors cut through media spectacle and make visible the intersections between mass media and the politics of power in the contemporary social world.
The book is intended to foster critical pedagogy; chapters explore ways in which media connect with a broad range of topics and issues, including globalization; war and terrorism; foreign affairs; democracy; governmental... The Political Economy of Media and Power is a highly interdisciplinary and innovative edited collection, bringing together a diverse range of c...
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cena:
895,79 |
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Cartoon Cultures: The Globalization of Japanese Popular Media
ISBN: 9781433103674 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1993 to 2003, exports of Japan s cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer -cosplay- (costume dress-up) event illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and...
From 1993 to 2003, exports of Japan s cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world in U.S. malls, teen girls flock ...
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cena:
643,43 |
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Introduction to Business Communication
ISBN: 9783631537107 / Angielski / Miękka / 422 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and...
This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, re...
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cena:
288,88 |
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Secrets of a Unique & Sexy Speaker: 155 Vital, Quick & Helpful Tips for Writing Your Speech, Facing the Audience & Overcoming Fear!
ISBN: 9781452565248 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What's the best way to calm the butterflies before you speak? Should you open your speech with a joke or a story? What should you do if you forget something important? How do you overcome your fear of speaking to large and small groups? Here, in an easy to access format, you'll find techniques to create and deliver a speech for every occasion, overcome pre-speech nerves, avoid tripping over your tongue, and always look and feel like a Unique and Sexy Speaker. You speak in public every day. Whether you're giving a speech, having a conversation, saying your wedding vows, teaching your kids,... What's the best way to calm the butterflies before you speak? Should you open your speech with a joke or a story? What should you do if you forget ... |
cena:
49,37 |
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Secrets of a Unique & Sexy Speaker: 155 Vital, Quick & Helpful Tips for Writing Your Speech, Facing the Audience & Overcoming Fear!
ISBN: 9781452565262 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What's the best way to calm the butterflies before you speak? Should you open your speech with a joke or a story? What should you do if you forget something important? How do you overcome your fear of speaking to large and small groups? Here, in an easy to access format, you'll find techniques to create and deliver a speech for every occasion, overcome pre-speech nerves, avoid tripping over your tongue, and always look and feel like a Unique and Sexy Speaker. You speak in public every day. Whether you're giving a speech, having a conversation, saying your wedding vows, teaching your kids,... What's the best way to calm the butterflies before you speak? Should you open your speech with a joke or a story? What should you do if you forget ... |
cena:
117,79 |
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The Beginning of Heaven and Earth Has No Name: Seven Days with Second-Order Cybernetics
ISBN: 9780823255603 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Heinz von Foerster was the inventor of second-order cybernetics, which recognizes the investigator as part of the system he is investigating. The Beginning of Heaven and Earth Has No Name provides an accessible, nonmathematical, and comprehensive overview of von Foerster's cybernetic ideas and of the philosophy latent within them. It distills concepts scattered across the lifework of this scientific polymath and influential interdisciplinarian. At the same time, as a book-length interview, it does justice to von Foerster's elan as a speaker and improviser, his skill as a raconteur....
Heinz von Foerster was the inventor of second-order cybernetics, which recognizes the investigator as part of the system he is investigating. The Begi...
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cena:
403,20 |
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The Beginning of Heaven and Earth Has No Name: Seven Days with Second-Order Cybernetics
ISBN: 9780823255610 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Heinz von Foerster was the inventor of second-order cybernetics, which recognizes the investigator as part of the system he is investigating. The Beginning of Heaven and Earth Has No Name provides an accessible, nonmathematical, and comprehensive overview of von Foerster's cybernetic ideas and of the philosophy latent within them. It distills concepts scattered across the lifework of this scientific polymath and influential interdisciplinarian. At the same time, as a book-length interview, it does justice to von Foerster's elan as a speaker and improviser, his skill as a raconteur....
Heinz von Foerster was the inventor of second-order cybernetics, which recognizes the investigator as part of the system he is investigating. The Begi...
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cena:
131,11 |
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