Kategoria BISAC: Business & Economics >> Business Communication - General

For the most part, marketing and customer service have remained the same over the ages. Despite massive changes in the market position of customers and how we communicate with each other, most companies still use Caveman Era marketing tactics. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects. In essences, they court customers. Cavemen Can't Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only become a...

A guide to making money through professional speaking. The book offers tips and techniques for reaching the ranks of the highest paid speakers and checklists, resources and actual examples are also provided.

Advice on good writing from everybody's favorite editorial curmudgeon

Persnickety, cantankerous, opinionated, entertaining, hilarious, wise...these are a few of the adjectives reviewers used to describe good-writing maven Bill Walsh's previous book, Lapsing Into a Comma. Now, picking up where he left off in Lapsing, Walsh addresses the dozen or so biggest issues that every writer or editor must master. He also offers a trunkload of good advice on the many little things that add up to good writing. Featuring all the elements that made Lapsing such a fun...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

The ability to craft an employee review that is meaningful and change-driven is what separates average supervisors from great managers. How often, though, have you struggled to find the most appropriate words for your needs?

This completely revised and updated second edition of Perfect Phrases for Performance Reviews provides hundreds of ready-made phrases you can use to clearly communicate any employee's performance in 74 different skill areas. Learn the most effective language for:

• Crafting an accurate, carefully...

Proven techniques and invaluable advice for writing winning business proposals--revised and updated

What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.

Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to:

• Choose...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Leadership development has become a top business priority. When leaders at every level are empowered, companies excel in innovation and are able to respond instantly to changing market dynamics.

Perfect Phrases for Leadership Development has hundreds of ready-to-use phrases for empowering others to take on leadership responsibilities regardless of their specific position in the company. You'll find all the right words and phrases you need for:

• Boosting employees' sense of autonomy
• Redirecting...

Write every business correspondence with speed, precision, and power

The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly.

Manager's Guide to Business Writing, Second Edition, provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional...

This book explains how to organize and manage modifications during the solution realization phase of problem solving so improvements become the new way of life. The nine steps detailed in the books chapters, although applied to solution implementation, can be used on their own to manage many types of system modification. These transition activities are framed in a three stage model first proposed by Kurt Lewin the father of change theory. It packages a strategy for sustaining improvements that is easy to understand and apply - unfreeze, change, and refreeze.

Fundamental...

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden...

An accessible, how-to guide that brings focus to the unique skills that comprise emotional intelligence and incorporate these tools into your life.

EMOTIONAL INTELLIGENCE: THE #1 PREDICTOR OF PROFESSIONAL SUCCESS AND PERSONAL EXCELLENCE

In today's fast-paced world of competitive workplaces and chaotic personal lives, each of us is searching for effective tools that can make our schedules, behaviors, and relationships more manageable. The Emotional Intelligence Quickbook shows us how understanding and utilizing emotional intelligence can be the key to exceeding our goals and...

In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion.

Because people now expect every brand to have a human "face," companies need to define a clear set of values and incorporate them in all company communication, to reflect the DNA of the organization to both employees and customers. The Conversation...

Across the global economy, customers' expectations are continually rising but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones.

Consultant Sarah Cook provides practical advice, tools and techniques for managers to manage any complaints that come into their organization. Being able to properly handle customers' complaints and needs will improve the long term prospects for a company and can have a tremendous...

We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals...whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other.

This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify what's likable in themselves and create honest, authentic...

Winner of the Top Sales World Magazine's 2013 Top Sales & Marketing Book Award, Gold Medal

Research indicates that emotional intelligence (EI) accounts for an astonishing 70-80 percent of management success. Technical expertise just isn't enough anymore: project managers need strong interpersonal skills and the ability to recognize emotional cues in order to lead their teams to success.

Emotional Intelligence for Project Managers introduces readers to all facets of EI and shows how emotions can be leveraged to meet project goals. They'll learn how to:

- Set the tone and direction for the project

- Communicate effectively

- Motivate,...

John Adair's 100 Greatest Ideas for Smart Decision Making is a one-stop of practical advice and tips on problem solving and productive thinking from one of the world's best-known and most sought after authorities on leadership and management. Inside you will find:

• 11 Greatest Ideas for Practical Wisdom
• 8 Greatest Ideas for Problem Solving Strategies
• 13 Greatest Ideas for How Your Mind Works
• 8 Greatest Ideas for Clear Thinking
• 13 Greatest Ideas for Productive...

The final instalment in a new series offering straightforward, practical wisdom from a top business guru

John Adair's 100 Greatest Ideas for Amazing Creativity is the second title in a new series of titles from the noted business expert. Focused on concise, practical, and straightforward business wisdom, the series offers the kind of real-world insight that business leaders thrive on.

Short, punchy, and packed with real solutions, this book provides 100 proven and effective ideas for businesspeople in need of fresh new ideas, whether they work for a small firm or a...

Are you happy with the way you work? Are you engaged, energised in the office? Or do you sometimes feel that your days are dominated by process and technology? Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy. Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is...