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The Selling Fox: A Field Guide for Dynamic Sales Performance
ISBN: 9780471061809 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A follow-up to the author's highly successful Power Base Selling.
A follow-up to the author's highly successful Power Base Selling.
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cena:
153,72 zł |
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The New Publicity Kit
ISBN: 9780471080145 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how...
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains...
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cena:
133,22 zł |
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Disruption: Overturning Conventions and Shaking Up the Marketplace
ISBN: 9780471165651 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Disruption provides a methodology for creating powerful communication strategies and creative work. It is a method, a way of thinking, and a state of mind. The foundation of Disruption is a three-step reasoning process: Convention - identifying impediments to clear thinking; Disruption - throwing the ideas into question with an idea that is new; Vision - all done with a sense of where you're going, a direction. The disruption methods were conceived in an advertising agency to help create campaigns that are more effective. The book should be useful for business in general. It contains examples...
Disruption provides a methodology for creating powerful communication strategies and creative work. It is a method, a way of thinking, and a state of ...
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cena:
222,89 zł |
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Under the Radar
ISBN: 9780471174691 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners,... They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used I... |
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292,07 zł |
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Casting for Big Ideas: A New Manifesto for Agency Managers
ISBN: 9780471309543 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture....
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of ad...
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cena:
203,68 zł |
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The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
ISBN: 9780471417422 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An Adweek Book
Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and... An Adweek Book
Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive e... |
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222,89 zł |
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
ISBN: 9780471455172 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today's hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America's traditional marketing...
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton...
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cena:
107,55 zł |
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Project Marketing: Beyond Competitive Bidding
ISBN: 9780471486640 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides... Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Projec...
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cena:
276,44 zł |
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Write Great Ads: A Step-By-Step Approach
ISBN: 9780471507031 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the...
You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, t...
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cena:
95,89 zł |
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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune
ISBN: 9780471551935 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth cover...
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cena:
76,86 zł |
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
ISBN: 9780471632245 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of...
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses sev...
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cena:
163,33 zł |
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Pick Me: Breaking Into Advertising and Staying There
ISBN: 9780471715573 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student ...
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cena:
84,55 zł |
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Perfect Pitch: The Art of Selling Ideas and Winning New Business
ISBN: 9780471789765 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create p...
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cena:
124,90 zł |
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Buying and Selling Volatility
ISBN: 9780471968849 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To make a profit, most individual investors and fund managers are forced to take a view on the direction of the price of something. The traditional investment strategy is to study all the aspects of the market place and decide on the value of the instrument under study. If the instrument is cheap, you buy, and if it is expensive, you sell. The traditional view taken is looking at only one dimension of a price sequence - the direction. Options can allow investors to completely ignore the direction of the price and to concentrate on the second dimension - the volatility of the price. It is...
To make a profit, most individual investors and fund managers are forced to take a view on the direction of the price of something. The traditional in...
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cena:
486,78 zł |
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Advertising the American Dream: Making Way for Modernity, 1920-1940
ISBN: 9780520058859 / Angielski / Miękka / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they...
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Adverti...
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cena:
232,00 zł |
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Radio Active: Advertising and Consumer Activism, 1935-1947
ISBN: 9780520235908 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became...
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural histor...
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cena:
194,33 zł |
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The Wasted Half: How to Maximize Your Advertising Dollar
ISBN: 9780595183173 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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53,61 zł |
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Secrets of an Ad Pro: A Money-Making Guide to Creating Great Advertising and Living the Good Life...Without Selling Your Soul
ISBN: 9780595194193 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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57,46 zł |
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More Leads: The Complete Handbook for Tips Groups, Leads Groups and Networking Groups
ISBN: 9780595363957 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's time to shout:
I am in a networking group The leads will come to me like I am a lead magnet This book will: Show you how to get "more leads" from your networking group "End the frustration" that you have with your networking group. Guide your networking group in achieving the "next level." Show you how to be a "complete networker." Teach you how to be an "effective leader." Includes meeting topics and handouts your group can use for years. If you want to become like a lead magnet, then read this book. It... It's time to shout:
I am in a networking group The leads will come to me like I am a lead magnet This book will: Show you how to... |
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57,46 zł |
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
ISBN: 9780609807231 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted,...
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twe...
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cena:
73,02 zł |
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