The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing.
The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute informat...
Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to...
Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales Starting & Building Your Catalog Sales Business Som...
At last, a complete business plan guide just for independent consultants . . . And who better to write it than North America's #1 bestselling author on consulting?
Unlike most general business plan books that focus on raising capital and applying for loans, this unique do-it-yourself guide concentrates on defining services and products. Written by Herman Holtz, the nation's leading expert on making it as an independent consultant, it tells you everything you need to know to develop a realistic, workable business plan that prepares you for any contingency and helps guide your...
At last, a complete business plan guide just for independent consultants . . . And who better to write it than North America's #1 bestselling author ...
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing in each area. The text also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of...
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses sev...
