Disruption provides a methodology for creating powerful communication strategies and creative work. It is a method, a way of thinking, and a state of mind. The foundation of Disruption is a three-step reasoning process: Convention - identifying impediments to clear thinking; Disruption - throwing the ideas into question with an idea that is new; Vision - all done with a sense of where you're going, a direction. The disruption methods were conceived in an advertising agency to help create campaigns that are more effective. The book should be useful for business in general. It contains examples...