You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the...
You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, t...
Introduced in this book are the classical concepts of geometrical and physical optics with rigorous connections to fundamental theories of light-fermat's principle, Huygen's principle and Maxwell's equations. It establishes the conventional groundwork for optical understanding, including image formation, optical instruments, interference, diffraction and polarization. The book is geared to advanced undergraduate and graduate students of physics as well as the professional scientist.
Introduced in this book are the classical concepts of geometrical and physical optics with rigorous connections to fundamental theories of light-ferma...
Organizational science has never been a fully integrated discipline. Traditionally, organizational research has been conducted from three distinct points of view--the organization, the group, and the individual--although it is clear that processes occurring across all levels of an organization affect the behavior of individuals, groups, and organizations as a whole. This fragmentation has encouraged the proliferation of separate disciplines, theories, and approaches. But in this volume, two dozen experts convince readers to consider multilevel analysis in the study of virtually all phenomena...
Organizational science has never been a fully integrated discipline. Traditionally, organizational research has been conducted from three distinct poi...
This unique two-volume set provides detailed coverage of contemporary learning theory. Uniting leading experts in modern behavioral theory, these texts give students a complete view of the field. Volume I details the complexities of Pavlovian conditioning and describes the current status of traditional learning theories. Volume II discusses several important facets of instrumental conditioning and presents comprehensive coverage of the role of inheritance on learning. A strong and complete base of knowledge concerning learning theories, these volumes are ideal reference sources for...
This unique two-volume set provides detailed coverage of contemporary learning theory. Uniting leading experts in modern behavioral theory, these text...
In the past two decades, new modeling efforts have gradually incorporated more molecular and structural detail in response to environmental and technical interests. Molecular Modeling in Heavy Hydrocarbon Conversions introduces a systematic molecule-based modeling approach with a system of chemical engineering software tools that can automate the entire model building, solution, and optimization process. Part I shows how chemical engineering principles provide a rigorous framework for the building, solution, and optimization of detailed kinetic models for delivery to process chemists and...
In the past two decades, new modeling efforts have gradually incorporated more molecular and structural detail in response to environmental and techni...
Explores the latest findings for both selective and efficient separation devices in the field of kidney research. It is divided into three major sections. Part one deals with the biochemistry'' part of the problem, including how to identify ligands of interest, how to link them to synthetic membranes, and some kinetic limitations of frontal elution chromatography. The second part comprehensively discusses the various substrata used in affinity separations and the formation processes of semi-permeable membranes. The final section explores the filtration processes using membranes and the...
Explores the latest findings for both selective and efficient separation devices in the field of kidney research. It is divided into three major secti...
6 Aufgrund der eigenen Erfahrung haben sich diese Probleme in einer ganz eigenen Form konkretisiert und schliesslich zu dem Entschluss gefuhrt, sie in der vorliegenden Form aufzugreifen: Die Erfahrung bei Lehrveranstaltungen im Fach Planungs- und Entscheidungstheorie und -technik fur Studenten der Abteilung Raumplanung der Universitot Dortmund haben ge zeigt, dass eine entsprechende systematische Problematisierung und Wissensvermittlung auf eine Vielzahl von Quellen zurUckgreifen muss. Deshalb besteht der Bedarf nach einem zusammenfassenden Uberblick. Dieser soll hier gegeben werden, wobei...
6 Aufgrund der eigenen Erfahrung haben sich diese Probleme in einer ganz eigenen Form konkretisiert und schliesslich zu dem Entschluss gefuhrt, sie in...
Praised by the Chicago Tribune as "thoroughly and compellingly detailed history," Volumes I and II of Maury Klein's monumental history of the Union Pacific Railroad covered the years from 1863-1969. Now the third and final volume brings the story of the Union Pacific--the oldest, largest, and most successful railroad of modern times--fully up to date. The book follows the trajectory of an icon of the industrial age trying to negotiate its way in a post-railway world, plagued by setbacks such as labor disputes, aging infrastructure, government de-regulation, ill-fated mergers, and...
Praised by the Chicago Tribune as "thoroughly and compellingly detailed history," Volumes I and II of Maury Klein's monumental history of the...
In Action Research Methods, the authors acknowledge that the methodology component is where most of the struggle and confusion lies with students in research methods courses.The overall aim is to assist master's level education students with practical and theoretically grounded approaches to the action research process.
In Action Research Methods, the authors acknowledge that the methodology component is where most of the struggle and confusion lies with students in r...
