How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune

ISBN-13: 9780471551935 / Angielski / Miękka / 1992 / 336 str.

Kim Baker; Sunny Baker

Opis

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Spis treści

Partial table of contents:

Marketing Communications: Creating Your Company′s Voice to the World.

Advertising: Making It from Message to Media Without a Migraine.

Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.

Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.

The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.

Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It′s Too Late.

The Marketing Communications Glossary.

Useful References.

Bibliography.

Index.