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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Advertising & Promotion

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 Winning Website Sales Letters: How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse Boduch, Robert 9780981180717 Success Track Communications
Winning Website Sales Letters: How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse

ISBN: 9780981180717 / Angielski / Miękka / 288 str.

ISBN: 9780981180717/Angielski/Miękka/288 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Robert Boduch
If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the...
If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening Tha...
cena: 91,36

 Media Generations: Media Allocation In A Consumer-Controlled Marketplace Schultz, Ph. D. Don E. 9780981941516 Prosper Business Development Corporation
Media Generations: Media Allocation In A Consumer-Controlled Marketplace

ISBN: 9780981941516 / Angielski / Miękka / 142 str.

ISBN: 9780981941516/Angielski/Miękka/142 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Martin P. Block Ph. D.; Ph. D. Don E. Schultz
It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing...
It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1...
cena: 76,67

 Cashing In On Article Writing: Internet Marketing To Go! Jarrett, Jinger 9781438229195 Createspace
Cashing In On Article Writing: Internet Marketing To Go!

ISBN: 9781438229195 / Angielski / Miękka / 70 str.

ISBN: 9781438229195/Angielski/Miękka/70 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jinger Jarrett
So you want an internet marketing technique that will: bring you tons of targeted traffic, but it's free, and you can do it in about two hours a week? Writing articles is the fastest, and easiest way to get targeted traffic to your business. It will help you: *Build valuable backlinks to your website *Raise your rankings in the search engines *Brand you as an expert *Drive visitors to your site who want what you have to sell This is the only book you'll find that teaches you how to write articles to promote your business. Why accept pennies for articles you submit for publication when you can...
So you want an internet marketing technique that will: bring you tons of targeted traffic, but it's free, and you can do it in about two hours a week?...
cena: 68,79

 Internet Marketing For Free: The Guide: Internet Marketing To Go! Jarrett, Jinger 9781440415005 Createspace
Internet Marketing For Free: The Guide: Internet Marketing To Go!

ISBN: 9781440415005 / Angielski / Miękka / 184 str.

ISBN: 9781440415005/Angielski/Miękka/184 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jinger Jarrett
Internet Marketing for Free: The GUIDE will teach you what you need to know about internet marketing. You'll learn the latest internet marketing techniques: *Search engine optimization *Article Marketing *Blogging *Free Classifieds and Pay Per Clicks *Joint Ventures *Press Releases *Affiliate Program Management *Forums The best part is that each of these internet marketing techniques are completely free to do. All you need to do is spend a little time setting up your marketing campaigns. Apply these techniques consistently to your sites, and you'll drive all the targeted traffic to your sites...
Internet Marketing for Free: The GUIDE will teach you what you need to know about internet marketing. You'll learn the latest internet marketing techn...
cena: 100,95

 Cashing In On Google: Internet Marketing To Go! Jarrett, Jinger 9781440415029 Createspace
Cashing In On Google: Internet Marketing To Go!

ISBN: 9781440415029 / Angielski / Miękka / 56 str.

ISBN: 9781440415029/Angielski/Miękka/56 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jinger Jarrett
Step by step instructions on how to create a sitemap and submit it to Google. Start getting traffic from this one technique in less than 24 hours. How to Start an Affiliate Program Using Google Checkout and have access to thousands of affiliates who want to sell your products (You'll also get included on Ebay). Use Social Bookmarking Sites to Build Backlinks to Your Site, and it Only Takes a Few Minutes a Day. How To Use Google Base to Sell Your Products and Services, Even If You Don't Have a Website. How To Ping Your Blog Correctly So Google Is Constantly Indexing Your Blog and Showing The...
Step by step instructions on how to create a sitemap and submit it to Google. Start getting traffic from this one technique in less than 24 hours. How...
cena: 68,79

 JEAN-PAUL GOUDE  9780500516041 THAMES & HUDSON
JEAN-PAUL GOUDE

ISBN: 9780500516041 / Angielski / Miękka / 432 str.

ISBN: 9780500516041/Angielski/Miękka/432 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Goude Paul

Jean-Paul Goude is one of the world's most brilliant and unorthodox image makers. This book assembles the biggest collection of his work ever seen: sketches, paintings, magazine spreads, storyboards, art-directed and elaborately staged photography, and photographic documentation (as well as preliminary sketches) for stage and street shows.

From his New York days with Esquire to his latest work for Galeries Lafayette in Paris, Goude has consistently surprised, provoked, and delighted those who have encountered his work. He was Grace Jones's Pygmalion, creating unforgettable...

Jean-Paul Goude is one of the world's most brilliant and unorthodox image makers. This book assembles the biggest collection of his work ever seen:...

cena: 201,29

 Advertising in Developing and Emerging Countries: The Economic, Political and Social Context Alozie, Emmanuel C. 9780566091742
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

ISBN: 9780566091742 / Angielski / Twarda / 352 str.

ISBN: 9780566091742/Angielski/Twarda/352 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Professor Emmanuel C. Alozie
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political,...
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to im...
cena: 465,23

 The Changing American Consumer Marianne Bickl Prosper Foundation 9780981941585 Prosper Business Development Corporation
The Changing American Consumer

ISBN: 9780981941585 / Angielski / Miękka / 174 str.

ISBN: 9780981941585/Angielski/Miękka/174 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Marianne Bickle Ph. D.; Prosper Foundation
The beginning of the 21st century witnessed a three-act drama that has changed the face of American life. Act I saw the horror of 9/11 and the nation facing up to the reality of terrorism. In Act II economic life as we knew it collapsed in the financial meltdown of 2008 and the "Lesser Depression" that followed. Now, Act III is unfolding in a new climate of consumer caution, fiscal responsibility, and long-term planning. Businesses can no longer simply create a product and expect to sell it. They must identify the needs and wants of their target market. And then effectively communicate with...
The beginning of the 21st century witnessed a three-act drama that has changed the face of American life. Act I saw the horror of 9/11 and the nation ...
cena: 76,67

 How to Work with Your Web Developer: Asking the Right Questions Marilyn McLeod 9780982229088 Consider the Possibility Press
How to Work with Your Web Developer: Asking the Right Questions

ISBN: 9780982229088 / Angielski / Miękka / 82 str.

ISBN: 9780982229088/Angielski/Miękka/82 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Marilyn McLeod
cena: 48,44

 You Are the Brand, Stupid!: How to Get Noticed, Gain Instant Credibility, Make Millions and Dominate Your Competition by Building Your Celebrity E Myers CMD, Tracy E. 9780578081861 Worldwide Expert Press
You Are the Brand, Stupid!: How to Get Noticed, Gain Instant Credibility, Make Millions and Dominate Your Competition by Building Your Celebrity E

ISBN: 9780578081861 / Angielski / Twarda / 124 str.

ISBN: 9780578081861/Angielski/Twarda/124 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tracy E. Myers CMD
Discover the Insider's Secrets to Boosting Sales, Brand Awareness, and Credibility by Becoming a Sought-After Industry Expert
Forget the high-priced publicist. YOU Are the Brand, Stupid is your insider's playbook for gaining priceless publicity and increased sales-all by leveraging your greatest resource: YOU In this easy-to-follow, step-by-step guide, you'll learn how you can establish yourself as a respected celebrity expert in your market. Whether you own your own business or work for someone else, this invaluable status can take your career and business to the next level. You'll...
Discover the Insider's Secrets to Boosting Sales, Brand Awareness, and Credibility by Becoming a Sought-After Industry Expert
Forget the high-pric...
cena: 115,42

 Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising Tag, Nancy R. 9781412980531 SAGE Publications Inc
Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

ISBN: 9781412980531 / Angielski / Miękka / 216 str.

ISBN: 9781412980531/Angielski/Miękka/216 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Nancy R. Tag
Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique cre...
cena: 411,41

 Envisioning Collaboration: Group Verbal-Visual Composing in a System of Creativity Cross, Geoffrey 9780895034007 Baywood Publishing Company Inc
Envisioning Collaboration: Group Verbal-Visual Composing in a System of Creativity

ISBN: 9780895034007 / Angielski / Twarda / 218 str.

ISBN: 9780895034007/Angielski/Twarda/218 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Geoffrey A Cross;Charles H. Sides

The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and...

The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and vi...

cena: 857,10

 Designing Exhibitions: Museums, Heritage, Trade and World Fairs Velarde, Giles 9780566083174 Ashgate Publishing Limited
Designing Exhibitions: Museums, Heritage, Trade and World Fairs

ISBN: 9780566083174 / Angielski / Twarda / 218 str.

ISBN: 9780566083174/Angielski/Twarda/218 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Giles Velarde
Whether a world fair, an art gallery, a museum or trade show, all exhibitions deal with the same basic commodities, objects and informative space.A The skill of the exhibition designer lies in using suitable techniques to ensure that the objects are explained in an accessible way to the widest audience. This guide deals with the whole range of exhibition design, describing both people and processes involved in briefing, mounting, maintaining and evaluating exhibitions. It provides the essential principles of designing an exhibition, whatever its nature and size, and serves as an introduction...
Whether a world fair, an art gallery, a museum or trade show, all exhibitions deal with the same basic commodities, objects and informative space.A Th...
cena: 710,17

 Brand YOU: The Art of Packaging and Marketing You or Your Business to the Market Williams, Bethany A. 9780615502977 Bethany a Williams
Brand YOU: The Art of Packaging and Marketing You or Your Business to the Market

ISBN: 9780615502977 / Angielski / Miękka / 136 str.

ISBN: 9780615502977/Angielski/Miękka/136 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Bethany A. Williams
Create a Personal Brand for YOU that sells your skills to a market wrought with competition and an ever decreasing number of available jobs. Get a job when others are not. Big companies understand the importance and value of a brand. They develop it, focus on it, pour resources into the marketing and advertising of it, and they reap the benefits of a well developed and advertised brand. Think about Nike, General Electric, Quaker, Sony, and Apple just to name a few. What would it take for you to thrive- not just survive the changing times? The world is evolving. Understanding the importance of...
Create a Personal Brand for YOU that sells your skills to a market wrought with competition and an ever decreasing number of available jobs. Get a job...
cena: 60,69

 The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America Richard K. Popp 9780807142844 Louisiana State University Press
The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America

ISBN: 9780807142844 / Angielski / Twarda / 232 str.

ISBN: 9780807142844/Angielski/Twarda/232 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Richard K. Popp

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure.

Magazine publishers saw travel...

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere...

cena: 166,52

 The Rise of Advertising in the United States: A History of Innovation to 1960 Edd Applegate 9780810884069 Scarecrow Press
The Rise of Advertising in the United States: A History of Innovation to 1960

ISBN: 9780810884069 / Angielski / Twarda / 210 str.

ISBN: 9780810884069/Angielski/Twarda/210 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Edd Applegate
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more...
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonia...
cena: 313,46

 Successful Local Broadcast Sales Paul Weyland 9780814431627 AMACOM/American Management Association
Successful Local Broadcast Sales

ISBN: 9780814431627 / Angielski / Miękka / 240 str.

ISBN: 9780814431627/Angielski/Miękka/240 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Paul Weyland
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: get appointments write great proposals and presentations sell against other media like newspapers and the Internet overcome rate resistance close sales without...
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. ...
cena: 69,32

 Digital Advertising: Past, Present, and Future Daniele Fiandaca, Patrick Burgoyne 9780956608307 Creative Social
Digital Advertising: Past, Present, and Future

ISBN: 9780956608307 / Angielski / Miękka / 184 str.

ISBN: 9780956608307/Angielski/Miękka/184 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Daniele Fiandaca;Patrick Burgoyne
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors...
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody go...
cena: 98,60

 Advertising, the Media and Globalisation : A World in Motion John Sinclair 9780415668828 Routledge
Advertising, the Media and Globalisation : A World in Motion

ISBN: 9780415668828 / Angielski / Twarda / 168 str.

ISBN: 9780415668828/Angielski/Twarda/168 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
John Sinclair
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach. Advertising attracts much public criticism for the commercialisation of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different regional, national and global contexts. Topics covered include: advertising as an object of studyglobal trends in the advertising...
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisa...
cena: 759,15

 How To Get Customers For Your Landscaping And Lawn Care Business All Year Long.: Anyone Can Start A Lawn Care Business, The Tricky Part Is Finding Cus Low, Steve 9781440402128 Createspace
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long.: Anyone Can Start A Lawn Care Business, The Tricky Part Is Finding Cus

ISBN: 9781440402128 / Angielski / Miękka / 242 str.

ISBN: 9781440402128/Angielski/Miękka/242 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Steve Low
Anyone can start a lawn care business but most get stuck finding customers and they give up their new venture too quickly. Why struggle trying to learn how to gain new lawn care customers the hard way? This book gives you lawn care marketing ideas that are being used by your competitors. It also talks about what marketing ideas don't work. Volume #2 discusses: The most effective lawn care business marketing methods. How to track your ads, the best ways to utilize: billboards, brochures, business cards, buying lawn care customers, clubs & organizations, coupons & gift cards, co-marketing, door...
Anyone can start a lawn care business but most get stuck finding customers and they give up their new venture too quickly. Why struggle trying to lear...
cena: 68,59

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