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Feeding the Media Beast: An Easy Recipe for Great Publicity
ISBN: 9781557533975 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way. This book establishes 12 rules that cover everything any PR person ever needs to know.
In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highl...
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cena:
83,21 |
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Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donatio
ISBN: 9781610380041 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you...
Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. Yo...
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cena:
94,91 |
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Scientific Advertising
ISBN: 9781612034355 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot." Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell...
David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times...
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cena:
58,21 |
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The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order.
ISBN: 9781844819843 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out...
Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Am...
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cena:
76,67 |
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Advertising and Cultural Politics in Global Times
ISBN: 9780754677116 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global...
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. I...
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cena:
734,66 |
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The Economics of Advertising
ISBN: 9781840643848 / Angielski / Twarda / 712 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book brings together over 30 of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising; an analysis of informative advertising in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics.
This book brings together over 30 of the most influential previously published articles on the economics of advertising. Topics covered include an exp...
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cena:
1727,09 |
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Lord of Attention : Gerald Stanley Lee and the Crowd Metaphor in Industrializing America
ISBN: 9780870237249 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although advertising was becoming increasingly visible in 19th century America, it was not until the 1920s that it became a central feature of an expanding consumer culture.
Although advertising was becoming increasingly visible in 19th century America, it was not until the 1920s that it became a central feature of an expa...
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cena:
141,98 |
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Tangled Web They Weave: Truth, Falsity, & Advertisers
ISBN: 9780299141905 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and arg...
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cena:
63,62 |
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The Great American Blow-up: Puffery in Advertising and Selling
ISBN: 9780299067304 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
132,18 |
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The Great American Blow-up: Puffery in Advertising and Selling
ISBN: 9780299067342 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
58,73 |
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Digital Advertising
ISBN: 9781137494337 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment. This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both ... |
cena:
567,11 |
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Sticking My Ads Out: It's not creative unless it sells.
ISBN: 9781469162836 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
64,70 |
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Sticking My Ads Out: It's not creative unless it sells.
ISBN: 9781469162843 / Angielski / Twarda / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
121,34 |
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Brand Aesthetics
ISBN: 9780230336735 / Angielski / Twarda / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these is...
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cena:
402,53 |
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Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store
ISBN: 9780983327622 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book tells how to sell more and increase profits by increasing the power of your messaging, offering a perspective seldom taught at even the best MBA programs. Successful marketers know that buyers are seeking miraculous solutions to their problems. That's true for consumer products as well as B2B sales. And you can learn how to easily apply that persuasive power to increase the ROI of all your marketing spending from this timeless book. This book is for those who have something to sell, to brand, to market whether on social media, video, digital, store channels and even print. In our...
This book tells how to sell more and increase profits by increasing the power of your messaging, offering a perspective seldom taught at even the best...
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cena:
48,51 |
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Changing the World Is the Only Fit Work for a Grown Man
ISBN: 9780957151505 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the story of a sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazines patron saint, Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
This is the story of a sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doi...
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cena:
81,96 |
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Rock Your Business! Your Book as Your Business Card
ISBN: 9781935795780 / Angielski / Miękka / 46 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. King, an author, publisher, and self-help entrepreneur, walks readers through the simple steps of creating an exceptional marketing tool to thrust them ahead of competition, build goodwill with clients/customers, and deliver marketing angles from one compact book.
King, an author, publisher, and self-help entrepreneur, walks readers through the simple steps of creating an exceptional marketing tool to thrust the...
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cena:
33,54 |
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Utopian Images and Narratives in Advertising: Dreams for Sale
ISBN: 9780739173268 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature,...
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we a...
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cena:
533,85 |
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Handbook of Research on International Advertising
ISBN: 9781848448582 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in internationa...
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cena:
1149,68 |
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Better! Faster! Cheaper!: 102 Tips for Improving Agency Performance
ISBN: 9781468557022 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
128,35 |
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