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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Advertising & Promotion

ilość książek w kategorii: 4055

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 Better! Faster! Cheaper!: 102 Tips for Improving Agency Performance Kuchibhotla, Vivek 9781468557039 Authorhouse
Better! Faster! Cheaper!: 102 Tips for Improving Agency Performance

ISBN: 9781468557039 / Angielski / Miękka / 200 str.

ISBN: 9781468557039/Angielski/Miękka/200 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Vivek Kuchibhotla
cena: 77,73

 Successful Marketing Today: Using Mobile Marketing, Social Media and Today's Internet Steve Knipschild 9781470133566 Createspace
Successful Marketing Today: Using Mobile Marketing, Social Media and Today's Internet

ISBN: 9781470133566 / Angielski / Miękka / 80 str.

ISBN: 9781470133566/Angielski/Miękka/80 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Steve Knipschild
Blogs, Facebook, Twitter, LinkedIn, YouTube...?
If you run a small business, you may be confused about some of these tools, and unsure of how to use them to "get the word out" about your products and services. Or perhaps you think social media is just a passing fad - a trivial form of entertainment for teens and adolescents.
In truth, social media sites are changing the manner in which people search for (and find) the products and services they want - and this fact is dramatically affecting the ways that businesses (including your competitors) communicate with clients and customers....
Blogs, Facebook, Twitter, LinkedIn, YouTube...?
If you run a small business, you may be confused about some of these tools, and unsure of how to u...
cena: 60,49

 Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations. Paul Franson Paul Franson Harvey Posert 9780985139209 Paul Franson
Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations.

ISBN: 9780985139209 / Angielski / Miękka / 216 str.

ISBN: 9780985139209/Angielski/Miękka/216 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Paul Franson; Paul Franson; Harvey Posert
More strategies, tactics and case studies about wine public relations.
More strategies, tactics and case studies about wine public relations.
cena: 80,72

 Enlisting Masculinity: The Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force Brown, Melissa T. 9780199842827 Oxford University Press Inc
Enlisting Masculinity: The Construction of Gender in Us Military Recruiting Advertising During the All-Volunteer Force

ISBN: 9780199842827 / Angielski / Twarda / 240 str.

ISBN: 9780199842827/Angielski/Twarda/240 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Melissa T. Brown
Is today's All-Volunteer Force still "This Man's Army"?
In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is today's military man? What kind does the military want him to be?

In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlying basis of military recruiting-and if so, what that notion of masculinity actually is. Are the Army, Air Force, Navy, and Marines courting warriors or...

Is today's All-Volunteer Force still "This Man's Army"?
In a nation that has seen the rise of feminism, the decline of blue-collar employment, mil...
cena: 481,90

 Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers Beth Barany 9781489508102 Createspace
Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers

ISBN: 9781489508102 / Angielski / Miękka / 126 str.

ISBN: 9781489508102/Angielski/Miękka/126 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Beth Barany
cena: 64,70

 Werbung als Marketinginstrument Haedrich, Günther 9783110066760 Walter de Gruyter
Werbung als Marketinginstrument

ISBN: 9783110066760 / Niemiecki / Twarda / 181 str.

ISBN: 9783110066760/Niemiecki/Twarda/181 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
G. Nther Haedrich; Geunther Haedrich
cena: 467,22

 Psychologie der Werbekommunikation Hans-Joachim Hoffmann 9783110085211 Walter de Gruyter
Psychologie der Werbekommunikation

ISBN: 9783110085211 / Niemiecki / Twarda / 167 str.

ISBN: 9783110085211/Niemiecki/Twarda/167 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Hans-Joachim Hoffmann
cena: 467,22

 Advertising at War: Business, Consumers, and Government in the 1940s Inger L. Stole 9780252037122 University of Illinois Press
Advertising at War: Business, Consumers, and Government in the 1940s

ISBN: 9780252037122 / Angielski / Twarda / 280 str.

ISBN: 9780252037122/Angielski/Twarda/280 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Inger L. Stole
"Advertising at War" challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the...
"Advertising at War" challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Whee...
cena: 445,69

 Advertising at War: Business, Consumers, and Government in the 1940s Stole, Inger L. 9780252078651 University of Illinois Press
Advertising at War: Business, Consumers, and Government in the 1940s

ISBN: 9780252078651 / Angielski / Miękka / 280 str.

ISBN: 9780252078651/Angielski/Miękka/280 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Inger L. Stole
"Advertising at War" challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the...
"Advertising at War" challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Whee...
cena: 122,40

 Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser Felica Sparks, Chris Gattis 9781468147339 Createspace Independent Publishing Platform
Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser

ISBN: 9781468147339 / Angielski / Miękka / 152 str.

ISBN: 9781468147339/Angielski/Miękka/152 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Felica Sparks;Chris Gattis
A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser helps attorneys develop a marketing plan and deployment strategy to promote their business. Law Firm Marketing includes an outline and discussion of the major parts of any good marketing plan including completing the research, developing a marketing strategy, and converting the strategy into action plans. It includes a sample marketing plan for use with your firm. This book is aimed specifically at attorneys and law firms, but...
A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without Looking Like a...
cena: 32,33

 The Social Media Action Plan MR Ajay Tejwani 9781475279047 Createspace
The Social Media Action Plan

ISBN: 9781475279047 / Angielski / Miękka / 216 str.

ISBN: 9781475279047/Angielski/Miękka/216 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
MR Ajay Tejwani
The Social Media Action Plan will help business leaders develop a social media action plan that will make effective use of all channels to deliver measurable results. Most people know that word of mouth is the best kind of promotion. Now, the Internet provides a new form of word of mouth: social media. Since its inception, social media has grown beyond Facebook and Twitter to encompass professional networks, video sharing, microblogging, and a host of other ways to interact with clients, stakeholders, and potential business partners. Getting on board with the social media revolution means...
The Social Media Action Plan will help business leaders develop a social media action plan that will make effective use of all channels to deliver mea...
cena: 48,35

 User Experience Design: Mit Erlebniszentrierter Softwareentwicklung Zu Produkten, Die Begeistern Moser, Christian 9783642133626 Springer
User Experience Design: Mit Erlebniszentrierter Softwareentwicklung Zu Produkten, Die Begeistern

ISBN: 9783642133626 / Niemiecki / Twarda / 252 str.

ISBN: 9783642133626/Niemiecki/Twarda/252 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Christian Moser
Funktionalitat allein reicht bei Internet- oder Desktop-Anwendungen heute nicht aus, das Benutzererlebnis ist zunehmend ein Schlusselfaktor fur den Markterfolg. Ein positives Benutzererlebnis entsteht aber nur dann, wenn im Entwicklungsprozess Benutzeranalyse, Verstandnis fur das Business und Design perfekt aufeinander abgestimmt sind. Das Buch bietet einen kompakten Einstieg in die Thematik und fuhrt durch den gesamten Prozess: vom Design und der Businessanalyse bis zur Produkteinfuhrung. Relevante Methoden werden einfach und verstandlich erklart."
Funktionalitat allein reicht bei Internet- oder Desktop-Anwendungen heute nicht aus, das Benutzererlebnis ist zunehmend ein Schlusselfaktor fur den Ma...
cena: 300,96

 Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve Hamlett, Christina 9781432786496 Outskirts Press
Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

ISBN: 9781432786496 / Angielski / Miękka / 288 str.

ISBN: 9781432786496/Angielski/Miękka/288 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Christina Hamlett
cena: 86,10

 The Social Media Action Plan MR Ajay Tejwani 9781477647998 Createspace
The Social Media Action Plan

ISBN: 9781477647998 / Angielski / Miękka / 216 str.

ISBN: 9781477647998/Angielski/Miękka/216 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
MR Ajay Tejwani
The Social Media Action Plan will help business leaders develop a social media action plan that will make effective use of all channels to deliver measurable results. Most people know that word of mouth is the best kind of promotion. Now, the Internet provides a new form of word of mouth: social media. Since its inception, social media has grown beyond Facebook and Twitter to encompass professional networks, video sharing, microblogging, and a host of other ways to interact with clients, stakeholders, and potential business partners. Getting on board with the social media revolution means...
The Social Media Action Plan will help business leaders develop a social media action plan that will make effective use of all channels to deliver mea...
cena: 161,65

 How to Make Your Advertising Make Money John Caples 9781607964612 WWW.Snowballpublishing.com
How to Make Your Advertising Make Money

ISBN: 9781607964612 / Angielski / Miękka / 386 str.

ISBN: 9781607964612/Angielski/Miękka/386 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
John Caples
How to Make Your Advertising Make Money by John Caples

In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.

Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and...

How to Make Your Advertising Make Money by John Caples

In this remarkable reference, John Caples, a man who has won countless awards and made mill...

cena: 77,03

 Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors Treu, Martin 9781421404943 Johns Hopkins University Press
Signs, Streets, and Storefronts: A History of Architecture and Graphics Along America's Commercial Corridors

ISBN: 9781421404943 / Angielski / Twarda / 400 str.

ISBN: 9781421404943/Angielski/Twarda/400 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Martin M. Treu

Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.

Treu considers -common- architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including...

Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-t...

cena: 221,69

 The Ultimate Guide To Inflating Your Tradeshow Profits; How to Increase Branding, Recognition, Visibility, Customer Loyalty & Attract More Attention W Masori, Sandi 9781477677261 Createspace
The Ultimate Guide To Inflating Your Tradeshow Profits; How to Increase Branding, Recognition, Visibility, Customer Loyalty & Attract More Attention W

ISBN: 9781477677261 / Angielski / Miękka / 134 str.

ISBN: 9781477677261/Angielski/Miękka/134 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sandi Masori
The Ultimate Guide to Inflating Your Tradeshow Profits, How to Increase Branding, Recognition, Visibility, Customer Loyalty & Attract More Attention With Balloons is a book for business owners, sales people and anyone else who exhibits or host tradeshows. Author Sandi Masori is unusual in that not only is she a master balloon artist, she is also a certified marketing technologist. In this book, Sandi teaches you how to hire the right balloon company, why balloons can help you get a better ROI (return on investment) from your tradeshow investment, what type of balloons and designs to use for...
The Ultimate Guide to Inflating Your Tradeshow Profits, How to Increase Branding, Recognition, Visibility, Customer Loyalty & Attract More Attention W...
cena: 60,49

 The Lateral Thinking Entrepreneur - 33 Principles for Expansive Leadership Madelaine Cohen Julie Lewin 9780995392601 Premium Wellness Group Pty Ltd
The Lateral Thinking Entrepreneur - 33 Principles for Expansive Leadership

ISBN: 9780995392601 / Angielski / Miękka / 208 str.

ISBN: 9780995392601/Angielski/Miękka/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Madelaine Cohen; Julie Lewin
cena: 101,88

 Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed. Peter W. Spellman 9780974268484 Music Business Solutions
Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed.

ISBN: 9780974268484 / Angielski / Miękka / 362 str.

ISBN: 9780974268484/Angielski/Miękka/362 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Peter W. Spellman
Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting...
Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It cover...
cena: 115,42

 How to Market Your Book With a Book Trailer: How to for authors part 1 Wasserman, Linda 9781477453636 Createspace
How to Market Your Book With a Book Trailer: How to for authors part 1

ISBN: 9781477453636 / Angielski / Miękka / 52 str.

ISBN: 9781477453636/Angielski/Miękka/52 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Maria Pinochet; Linda Wasserman; Maggie Ruch
How to Market Your Book With a Book Trailer Is for You If: You are an author - self-published or with a publisher - who wants a creative way to promote your book. You need a resource that will give you insider tips for online promotions and time-proven methods to build an online community of fans. You are ready to create a more competitive profile of your book in order to attract more readers. You want senior level professionals in the book marketing and publishing field to share with you a more comprehensive marketing plan to engage your audience. You seek to expand your readership and SELL...
How to Market Your Book With a Book Trailer Is for You If: You are an author - self-published or with a publisher - who wants a creative way to promot...
cena: 52,40

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