Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.
Treu considers -common- architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including...
Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America's commercial corridors. From small-t...