Tangled Web They Weave: Truth, Falsity, & Advertisers

ISBN-13: 9780299141905 / Angielski / Twarda / 2002 / 236 str.

Preston, Ivan L.

Opis

The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.