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Scientific Advertising
ISBN: 9781453821084 / Angielski / Miękka / 90 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Updated and corrected for 2014, this is a reprint of the original, unedited 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed...
Updated and corrected for 2014, this is a reprint of the original, unedited 1923 text. This ground-breaking book remains essential reading for anyone ...
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cena:
32,17 |
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Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba
ISBN: 9780415896986 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959.
Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959.
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cena:
857,10 |
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Media Planning & Buying In the 21st Century
ISBN: 9781456505301 / Angielski / Miękka / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major marketing and communications trends, from integrated marketing communications, the integration of traditional, digital and social media, the recognition that media buying and selling as equal partners with planning, and much more . We are in the early stages of a marketing and media revolution, but existing media books are still stuck in the 20th century. IMC continues to be ignored by many agencies. Accountability and ROIstill an alien concept....
Unlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major ma...
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cena:
323,49 |
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Media Planning & Buying in the 21st Century Workbook
ISBN: 9781461009535 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for each chapter in the text.
Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for ...
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cena:
161,65 |
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Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990
ISBN: 9780875806259 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism.
Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed ...
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cena:
117,50 |
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Scientific Advertising: Crushing Your Compitition Like Ants On The Sidewalk
ISBN: 9780984282708 / Angielski / Miękka / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book. This groundbreaking book is essential reading for anyone looking to generate an never ending supply of qualified prospects begging to do business with them. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising...
Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement t...
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cena:
64,69 |
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The Want Makers: Inside the World of Advertising: How They Make You Buy
ISBN: 9781450231398 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what... Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powe... |
cena:
100,00 |
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
ISBN: 9781451655315 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.
What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace... In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers aroun...
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cena:
69,32 |
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The Infomercial & DRTV Handbook: A Step By Step Guide To Understanding Direct Response TV
ISBN: 9781453827390 / Angielski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A new version of the 1995 Best Selling book on Infomercials and DRTV. This handbook will answer your questions about planning, pricing, production, marketing, telemarketing, and fullfilment of direct response products and services. It is also a step-by-step guide to the exciting and lucrative world of direct response television. Written by one of the pioneers of direct response television who produced and created the first electronic retail television series with Dayton-Hudson (Target Stores), produced many successful short and long form direct response infomercials and spots, and was the...
A new version of the 1995 Best Selling book on Infomercials and DRTV. This handbook will answer your questions about planning, pricing, production, ma...
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cena:
52,40 |
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Branding Exposure Using Promotional Products: User friendly guide on how to use promotional products to attract sales and retain customers.
ISBN: 9781456560171 / Angielski / Miękka / 42 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use promotional products to create brand awareness, trade show giveaways, retain customers, public relations, generate new customers, internal promotions, employee recognition and many more applications. Learn how to attract and retain customers and employees using promotional products.
Use promotional products to create brand awareness, trade show giveaways, retain customers, public relations, generate new customers, internal promoti...
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cena:
28,32 |
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Advertising: Developments & Issues in the Digital Age
ISBN: 9781617617836 / Angielski / Twarda / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising
Advertising
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cena:
1051,67 |
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Making Ads Pay: Timeless Tips for Successful Copywriting
ISBN: 9780486486017 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.
During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from... Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side com...
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cena:
57,61 |
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The Four Keys to Advertising Success: A 1-Hour Guide for Small Business Owners
ISBN: 9781462865031 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,32 |
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The Best Damn Google Adsense Book Color Edition: How To Make Dollars Instead Of Cents With Adsense
ISBN: 9781440423871 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This Google Adsense guide is loaded with adsense tips, tricks, and secrets to maximize you websites Google Adsense advertising revenues and help your web marketing grow immensely. This book also supplies Search Engine Optimization (SEO) techniques for your Adsense campaigns and shows you how to properly set up your google adsense program or campaign, if you don't already have one. I have been in the website design & seo business for over 10 years and truly feel that every websmaster should own this book. Please keep a look out for my Google Adwords book which is coming very soon. Start making...
This Google Adsense guide is loaded with adsense tips, tricks, and secrets to maximize you websites Google Adsense advertising revenues and help your ...
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cena:
202,27 |
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The Best Damn Google Adwords Book Color Edition: Maximize Your Results To Maximize Your Advertising Dollars
ISBN: 9781440428920 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This Google Adwords guide is loaded with Adwords tips, tricks, and secrets to maximize you websites Google Adwords advertising revenues and help your web marketing grow immensely. This book also supplies Search Engine Optimization (SEO) techniques for your Adwords campaigns and shows you how to properly set up your Google Adwords program or campaign, if you don't already have one. I have been in the website design, advertising, marketing, and seo business for over 10 years and truly feel that every websmaster should own this book. Please keep a look out for my Google Adsense book which is...
This Google Adwords guide is loaded with Adwords tips, tricks, and secrets to maximize you websites Google Adwords advertising revenues and help your ...
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cena:
161,81 |
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Psychological Foundations of Marketing: The Keys to Consumer Behavior
ISBN: 9781138219144 / Angielski / Twarda / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Revised edition of the author's Psychological foundations of marketing, 2013.
Revised edition of the author's Psychological foundations of marketing, 2013.
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cena:
710,17 |
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The Text Message Marketing Handbook: Simple Steps To A Successful Strategy for Your Business
ISBN: 9780986684272 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
68,59 |
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The Social Media Business Marketing Guide: Apply This Social Media Systems and see an increase of over 18% in Your Business within 3 months.
ISBN: 9781461188445 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you know what the most profitable skill is for running a business? "Marketing" Why? Well, the only time you can bring money into your business is if you sell something. It's how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy stuff from you, rather than one of your competitors. Social Media Marketing in particular We are now in the age of social media A whole new way of approaching marketing. Relationship marketing is now the only truly effective approach to business. In this book it will show you the dynamics...
Do you know what the most profitable skill is for running a business? "Marketing" Why? Well, the only time you can bring money into your business is i...
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cena:
157,80 |
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You CAN Buy Word of Mouth!: Long Term, Radio is Still the Cheapest Way to Persuade People to Become Your Customers
ISBN: 9780615489346 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you a small retail business owner who would like to learn how to buy BIG word of mouth? Anyone can call their local radio station and run some spots. This is a recipe to buy real estate in the mind of the public. This is a "How To" book on making people think of you first and feel best about you when they come in need of your products and services.
Are you a small retail business owner who would like to learn how to buy BIG word of mouth? Anyone can call their local radio station and run some spo...
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cena:
52,40 |
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Internet Advertising & Sales
ISBN: 9781617618895 / Angielski / Twarda / 137 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet presented many challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This book explores the issues in Internet advertising and sales.
The Internet presented many challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a partic...
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cena:
597,99 |
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