ISBN-13: 9780875806259 / Angielski / Miękka / 2009 / 290 str.
ISBN-13: 9780875806259 / Angielski / Miękka / 2009 / 290 str.
Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism.