Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public...
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and expl...
The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and...
The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and vi...
The increasingly global nature of the World Wide Web presents new challenges and opportunities for technical communicators who must develop content for clients or colleagues from other cultures and in other nations. As international online access grows, technical communicators will encounter a range of challenges related to culture and communication in cyberspace. These challenges include how to design content and develop services for online distribution to a culturally diverse audience of users; how to address cultural and linguistic factors effectively when collaborating with international...
The increasingly global nature of the World Wide Web presents new challenges and opportunities for technical communicators who must develop content fo...
Stalinist Genetics focuses on the rhetoric of T. D. Lysenko, the founder of an agrobiological doctrine (Lysenkoism) in the Stalinist Soviet Union. Using not only scientific but also political and ideological arguments, Lysenko achieved an official ban on Soviet Mendelian genetics. Though the ban was brief and Lysenkoism, as a leading biological doctrine, was eventually deposed in favor of Mendelism, Lysenkoism remains a paradigmatic example of pernicious political interference in science. In this study, the critical orientation for reading Lysenko's major speeches is constitutional rhetoric....
Stalinist Genetics focuses on the rhetoric of T. D. Lysenko, the founder of an agrobiological doctrine (Lysenkoism) in the Stalinist Soviet Union. Usi...
"Freedom of Information in a Post 9-11 World" is, to date, the first international scholarly examination of the impact of the terrorist attack on the United States in terms of how it may alter academic and corporate research, as well as the sharing of information generated by that research, by international colleagues in technological fields. The collection of essays brings together a widely varied panel of communications experts from different backgrounds and cultures to focus their expertise on the ramifications of this world-changing event. Drawing upon the related but separate disciplines...
"Freedom of Information in a Post 9-11 World" is, to date, the first international scholarly examination of the impact of the terrorist attack on the ...
Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated the largest rolling mills in America in 1890, 1903, and 1918, Later it worked on the Manhattan Project and built the steel beams for the base of the World Trade Center. The company stayed in the family for 188 years, and they kept the majority of their business papers."The Language of Work" traces the evolution of written forms of communication at Lukens Steel from 1810 to 1925. As standards for iron and steel emerged and industrial processes...
Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated...
This collection of essays focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. The collection is organized to form a dual approach: on the one hand, it offers a landscape view of the activities involved in assessment - examining how it works at institutional, program, and classroom levels; on the other, it surveys the implications of using assessment for formulating, maintaining, and extending the teaching and practice of technical communication. The book offers teachers, students, scholars, and practitioners...
This collection of essays focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional co...
New Perspectives on Technical Editing provides readers with a rich picture of a thriving discipline. Its 10 chapters are written by various experts in the field, each of whom looks at technical editing from a distinct vantage point, setting challenging questions and offering authoritative recommendations based on experience and research. Contributors examine significant approaches to the practice and teaching of technical editing: the recommended research methodologies, the not entirely straightforward history of technical editing, effective approaches to developing editing courses, the...
New Perspectives on Technical Editing provides readers with a rich picture of a thriving discipline. Its 10 chapters are written by various experts...
'Complex Worlds: Digital Culture, Rhetoric, and Professional Communication' is a collection of thought-provoking scholarly essays by teachers and industry practitioners in professional communication and technology-oriented fields. Scrupulously edited for a range of readers, the collection aims to help familiarize advanced students, teachers, and researchers in professional communication, computers and writing, literacy, and sister disciplines with key issues in digital theory and practice. An emphasis on the situations of and audiences for digital communication identifies 'Complex Worlds' as...
'Complex Worlds: Digital Culture, Rhetoric, and Professional Communication' is a collection of thought-provoking scholarly essays by teachers and indu...
