Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

ISBN-13: 9781412980531 / Angielski / Miękka / 2011 / 216 str.

Nancy R. Tag

Opis

Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.