Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain and the United States. The book chronicles and analyses the development and structure of the globalization of these markets as a Latin world'.

This book is a tribute to Malcolm Coulthard, who has been remarkably active and influential across a wide range of English Language Studies. He is particularly well-known for his pioneering work in spoken and written discourse analysis and most recently, for his work in forensic linguistics. This collection of commissioned pieces by international linguists is dedicated to the man and his achievements and provides a showcase for developments in applied discourse studies. The collection as a whole contains original research on descriptions, with applications to forensic, gender and literary...

John Sinclair and a panel of expert investigators present a comprehensive collection of cellular and molecular techniques for the analysis of cytomegalovirus (CMV) biology and its pathogenetic mechanisms. The methods-all described in step-by-step detail with ready reproducibility in mind-range from basic virus culture to complex molecular analysis of CMV structure and function. Included are methods for CMV detection using both immunological and biological techniques, methods for analyzing fundamental aspects of the CMV infection cycle, and methods for analyzing T cell response to...

John Sinclair and Jospeh D. Straubhaar provide a comprehensive account of television production, distribution and reception in Spanish- and Portuguese-speaking Latin American countries, showing how Mexican and Brazilian programmes have dominated in the region, and placing regional output in the context of the global television industry.

John Sinclair and a panel of expert investigators present a comprehensive collection of cellular and molecular techniques for the analysis of cytomegalovirus (CMV) biology and its pathogenetic mechanisms. The methods-all described in step-by-step detail with ready reproducibility in mind-range from basic virus culture to complex molecular analysis of CMV structure and function. Included are methods for CMV detection using both immunological and biological techniques, methods for analyzing fundamental aspects of the CMV infection cycle, and methods for analyzing T cell response to...

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach. Advertising attracts much public criticism for the commercialisation of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different regional, national and global contexts. Topics covered include: advertising as an object of studyglobal trends in the advertising...

How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians,...