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A guide to the marketing of the construction industry. The text aims to both identify and analyze the main principles of marketing and then apply these to the different parts of the industry, its activities and the professions that operate within it. Case studies are also included.

Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a student needs to understand the subject and pass the exam

Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a managerial perspective, the text also includes a discussion of key contemporary issues in the topic. Written in Richard Pettinger's tried and tested accessible style, MBA and final year management students will appreciate the:
- Comprehensive subject coverage including chapters on...

An invaluable guide to successful, profitable, and effective management, this book provides a fully comprehensive introduction to the practical application of management theory.
Mastering Management Skills explores the issues, pressures and dilemmas faced by all managers. Setting these wide-ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise - and lack of expertise - are...

Fast track route to the effective management of flexible workers and working arrangements

Covers the key areas of managing the flexible workforce from attitude formation and leadership, direction and motivation to group management and flexible workforce development

Examples and lessons from some of the world's most successful businesses including Sandals Inc, British Airways, Cobra Beer, and Semco, and ideas from the smartest thinkers including Peter Drucker, Peter Senge, Linda Gratton and Robert Heller

Includes a glossary of key concepts and a comprehensive resources...

This book offers a fresh and comprehensive approach to the essentials that constitute the discipline of organizational behaviour with a strong emphasis on the application of organizational behaviour and performance management in practice.

It concentrates on the development of effective patterns of behaviour, values and attitudes, and relates these issues to effective organization performance in times of organizational and environmental change and turbulence. The book is divided into four parts, providing a clear structure for the study of the subject:

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Fast track route to mastering all aspects of stress management

Covers all the key techniques for reducing stress in yourself and your organization, from managing conflict to dealing with bullying and discrimination, and from ensuring a safe physical environment to improving labour relations

Examples and lessons from businesses that have successfully tackled stress, including Nike, Sony and Semco Inc, and ideas from the smartest thinkers, including Elaine Sternberg and Charles Handy

Includes a glossary of key concepts and a comprehensive resources...

Your hands-on introduction to modern business and business education

Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.

• Includes a clear, engaging, and...

This book provides a concise and readable introduction to the complexities of organisational behaviour. Dealing with all of the key features, it takes each in turn and introduces and develops them in an easy-to-follow and step-by-step approach. It covers the familiar features of leadership and motivation in a fresh and direct point of view, and deals extensively with the great impact of technological and social changes of working life.
Aimed at those studying business and management for the first time, Mastering Organisational Behaviour also serves as a valuable introductory...

Fast track route to understanding the opportunities and consequences of engaging in organization and individual development as a core business strategy

Covers the key areas of investment, appraisal, analysis, implementation and evaluation and relates the total approach to long term business and organization viability

Examples and lessons from some of the world's most successful businesses, including P&O Cross Channel Ferries, Patagonia Inc, Sanyo and Semco, and ideas from the smartest thinkers, including Chris Argyris, Peter Senge and Geert Hofstede

Includes a glossary of key...

This title is designed as a clear and concise introduction to employee development. Many people, in both human resource and general management positions, have little idea of what employee development is or should be. This book addresses this specific issue, and is an essential first read for those who wish either to understand the subject in general, or develop their expertise and understanding further.

Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities

Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility

Examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett

Includes a glossary of key...

Introduction to Management (4th edition) is an ideal text for students studying management for the first time. Covering all of the functional areas of management, the new edition is updated to cover new developments in the field and includes new chapters on innovation, enterprise, risk management, ethics and responsibility.

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

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'Organizational Behaviour' is packed with references to current topics, practical examples and case studies from large corporations from around the world. It covers examples of both good and bad practice, making it an interesting and unique introduction to the study of organizational behaviour.

Digital solutions are sufficiently versatile and agile to shape business processes and enterprise architecture, answer the COVID-19 crisis, solve climate change, temper political conflict, generate new employment operating models, and solve health issues. These solutions benefit businesses as an integral part of the economy and society and therefore must be studied further to ensure they are utilized appropriately. The Handbook of Research on Digitalization Solutions for Social and Economic Needs introduces the agile operating model that has triggered digital transformation and the...

The average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to mention more staff working from home. This brings with it its own particular set of problems for managers. Richard Pettinger looks at the changing employment situation today and outlines what the flexible workforce is, what flexible working is and how to manage both successfully. The text includes sections on conceptual aspects, motivations, empowerment, organizational streamlining, and management...