Business Studies For Dummies

ISBN-13: 9781118348116 / Angielski / Miękka / 2014 / 416 str.

Richard Pettinger

Opis

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree. You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.

• Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
• The perfect study companion for students

With Business Studies For Dummies, you'll be one step ahead of the competition--at university and on the job.

Spis treści

Introduction 1

Part I: What Is Business? 5

Chapter 1: Understanding Business and Business Studies 7

Chapter 2: Identifying the Internal and External Influences on Business 21

Chapter 3: Using Business Analyses 37

Chapter 4: Making Decisions 61

Part II: How Business Works 75

Chapter 5: Structuring and Evolving Organisations 77

Chapter 6: Meeting Stakeholder Demands 91

Chapter 7: Organising for Success 103

Part III: How to Be a Business and Do Business 119

Chapter 8: Understanding Business Strategy 121

Chapter 9: Creating Great Products and Services 137

Chapter 10: Marketing Your Products or Services 151

Part IV: Money, Money, Money 171

Chapter 11: Understanding Finance 173

Chapter 12: Structuring Accounts 193

Chapter 13: Investing in the Present and in the Future 211

Chapter 14: Using Numbers in Business 231

Part V: The Awkward Bit: The People! 245

Chapter 15: Knowing People 247

Chapter 16: Managing Human Resources 269

Chapter 17: Handling Employee Relations 289

Part VI: Putting It All Together 307

Chapter 18: Examining Operations 309

Chapter 19: Delivering Great Projects 327

Chapter 20: Using Technology to Your Best Advantage 341

Part VII: The Part of Tens 357

Chapter 21: Ten Tips for Succeeding at Business School 359

Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367

Index 375

O autorze

Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre–professional business and management education.

Blurb

Learn about:

• Organisational structures and stakeholders
• Accounting and finance, marketing and publicity
• Human resources, management and leadership
• The role of technology in businesses today

Stay a step ahead of the competition at university and on the job

Whether you′re trying to decide if business is the best course of study for you, you′re settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme from business start–ups to analytics, human resources to finance and accounting and more.

See how companies are organised learn about different types of organisational structures and how teams, departments and divisions function separately and how they interact

Get a handle on operations get the lowdown on business operations and the demands that production and service delivery place on companies

Sort out strategy discover the central role strategy plays in business and why it′s important to have a core strategic position to guide every aspect of ongoing business development

Know why marketing matters find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagement

Make sense of business finance get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROI

Factor in the human element learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivation

Open the book and find:

• A bird′s–eye view of different types of business organisations
• How great products and services are created
• Traditional and up–to–the–minute marketing strategies and tools
• Insights into the behavioural issues that can make or break a business
• An explanation of the critical role technology plays in business
• Priceless tips on how to succeed in business school
• Activities for broadening your knowledge and understanding