Contemporary Strategic Management

ISBN-13: 9781403913272 / Angielski / Miękka / 2004 / 520 str.

Richard Pettinger

Opis

Contemporary Strategic Management identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a managerial perspective, the text also includes a discussion of key contemporary issues in the topic. Written in Richard Pettinger's tried and tested accessible style, MBA and final year management students will appreciate the:
- Comprehensive subject coverage including chapters on strategic thinking, investment appraisal, ethics, management development and public services
- Over 150 'Contemporary Insights' providing examples of organizations and situations to illustrate strategy in practice
- Discussion of strategic failures as well as successes
- Emphasis on the need for strategic expert leadership within organizations
Organizations and situations featured within the contemporary insights include:
- Barbie, The Cancellation of Concorde, EasyJet, Fair Trade, Glaxo SmithKline, London Congestion Charging, Manchester United Football Club, McDonalds, Millennium Dome, Mitsubishi, Nestle, NHS Online, Nissan, Pret-A-Manger, Rebuilding Iraq, Sony, Swatch and Unilever
Online lecturer support includes:
- Guidance on building a course around the text
- Answers to questions
- Further discussion questions
- PowerPoint slides
Visit www.palgrave.com/business/pettinger/strategy for more information.

Spis treści

Preface.- PART ONE: THE CONTEXT AND ENVIRONMENT OF STRATEGIC MANAGEMENT.- Introduction.- Strategic Thinking.- The Nature of Competition.- Analysing the Environment.- The Foundations of Competitive Strategy.- PART TWO: STRATEGIC MANAGEMENT IN PRACTICE.- Strategic Management in Practice.- Investment Appraisal.- Strategic Management of Market Segments.- Strategic Management of Customers and Clients.- Strategic Management of Products and Services.- PART THREE: THE DEVELOPMENT OF STRATEGIC MANAGEMENT.- Managing Change.- Strategic Management and Organisation Structure.- Strategic Approaches to Risk Management.- Strategic Management and Ethics.- Strategic Performance Management.- PART FOUR: ENDURING PRIORITIES IN STRATEGIC MANAGEMENT.- Leadership.- Organisation Development.- Strategic Management Development.- Strategic Management and Globalisation.- The Strategic Management of Public Services.- Conclusions.- Bibliography.

O autorze

RICHARD PETTINGER is an experienced business author. He teaches a wide range of courses, including strategic management, at the Management Studies Centre, University College London and is also an active Management Consultant.

Blurb

A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/pettinger/index.asp