Consumer Insight: Emotionspsychologische Fundierung Und Praktische Anleitung Zur Kommunikationsentwicklung
ISBN: 9783835006867 / Niemiecki / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kerstin Foll entwickelt ein umfangreiches theoretisches Fundament zum Begriff des Consumer Insight, dem Prozess der Consumer-Insight-Findung, den entsprechenden Erfolgsfaktoren sowie zur emotionalen Kommunikation und zeigt, dass vorhandene Moglichkeiten noch nicht umfassend genutzt werden. Abschlieend prasentiert sie konkrete Handlungsempfehlungen fur die Implementierung des Consumer-Insight-Konzepts und fur emotionale Werbung.
Kerstin Foll entwickelt ein umfangreiches theoretisches Fundament zum Begriff des Consumer Insight, dem Prozess der Consumer-Insight-Findung, den ents...
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cena:
255,12 zł |
From Numbers to Words: Reporting Statistical Results for the Social Sciences
ISBN: 9781138638075 / Angielski / Twarda / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves... This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments a... |
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cena:
788,53 zł |
Consistency in Personality: A Methodological Framework
ISBN: 9780387962993 / Angielski / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
194,97 zł |
Wahrscheinlichkeit und Regression
ISBN: 9783540439110 / Niemiecki / Twarda / 329 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rolf Steyer, Autor des erfolgreichen Lehrbuchs "Messen und Testen," schliet mit diesem Buch die Kluft zwischen Regressionstheorie und deren empirischer Anwendung, der Regressionsanalyse.
Grundbegriffe der Statistik werden ohne Bezug zu komplizierten Stichprobenmodellen erlautert. Neben der Regressionsanalyse konnen auch verschiedene statistische Verfahren, wie die Varianz- oder Faktorenanalyse, als Spezialfalle regressiver Abhangigkeiten angesehen werden. Das Studium der Regressionstheorie dient daher dem Verstandnis grundlegender statistischer Verfahren in der Psychologie. Rolf Steyer, Autor des erfolgreichen Lehrbuchs "Messen und Testen," schliet mit diesem Buch die Kluft zwischen Regressionstheorie und deren empirische...
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cena:
182,22 zł |
The Psychology of Human Freedom: A Human Science Perspective and Critique
ISBN: 9780387968094 / Angielski / Miękka / 227 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book I pursue three goals. The first is to describe what has been learned about human freedom through psychological research. The second is to provide a conceptual and methodological critique of the large body of that research which has been conducted within the framework of a positivist natural science ex perimental social psychology. My third goal is to offer a contrasting human science approach to the study of human freedom and to illustrate its use in empirical study. For more than twenty years psychologists have inves tigated the conditions under which people are seen to be free,...
In this book I pursue three goals. The first is to describe what has been learned about human freedom through psychological research. The second is to...
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cena:
389,98 zł |
Simulation Fidelity in Training System Design: Bridging the Gap Between Reality and Training
ISBN: 9780387968469 / Angielski / Miękka / 415 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business, academia, industry, and the military require well trained personnel to function in highly complex working environments. To reduce high training costs and to improve the effectiveness of training, training system developers often use sophisticated training media such as, simulators, videodisks, and computer-based instruction. The designers of these training media are continually striving to provide maximum training effectiveness at minimum cost. Although literature is available on the implementation and use of specific training media, there is little guidance on a major feature that...
Business, academia, industry, and the military require well trained personnel to function in highly complex working environments. To reduce high train...
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cena:
389,98 zł |
From Antarctica to Outer Space: Life in Isolation and Confinement
ISBN: 9780387973104 / Angielski / Twarda / 410 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From Antarctica to Outer Space: Life in Isolation and Confinement aims to revitalize and encourage behavioral research in spaceflight as well as in polar and comparable settings. It comprises a broad collection of papers that evolved from presentations at a three day conference entitled The Human Experience in Antarctica: Applications to Life in Space (The Sunnyvale Conference). This conference was co-sponsored by the Division of Polar Programs of the National Science Foundation and the National Aeronautics and Space Administration and held in 1987. The book provides, through...
From Antarctica to Outer Space: Life in Isolation and Confinement aims to revitalize and encourage behavioral research in spaceflight a...
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cena:
389,98 zł |
Instructor's Manual for Statistical Methods in Education and Psychology
ISBN: 9780387903774 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This Instructor's Manual consists of two parts, each arranged in the order in which the chapters appear in the text. The first part is a collection of over 500 test questions; the second gives answers to the questions in the Student Work- book. Clearly, the Instructor's Manual should never be shown to students. Great care should be taken to see that no student (except a graduate assistant who needs it for scoring papers) ever gets to borrow it or, worse yet, to "borrow" it. Most of the test questions are multiple choice, but some matehing exercises are also included. Within each chapter, the...
This Instructor's Manual consists of two parts, each arranged in the order in which the chapters appear in the text. The first part is a collection of...
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cena:
297,56 zł |
Deskriptive Statistik
ISBN: 9783790803365 / Niemiecki / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
200,43 zł |
From Numbers to Words: Reporting Statistical Results for the Social Sciences
ISBN: 9781138638082 / Angielski / Miękka / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves... This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments a... |
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cena:
223,79 zł |
Principles of Cyberbullying Research: Definitions, Measures, and Methodology
ISBN: 9780415897495 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 2010, the International Cyberbullying Think Tank was held in order to discuss questions of definition, measurement, and methodologies related to cyberbullying research. This book is the product of their meetings and provides researchers with a clear set of principles to inform their work on cyberbullying.
In 2010, the International Cyberbullying Think Tank was held in order to discuss questions of definition, measurement, and methodologies related to cy...
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cena:
890,27 zł |
Empathy: Epistemic Problems and Cultural-Historical Perspectives of a Cross-Disciplinary Concept
ISBN: 9781137512987 / Angielski / Twarda / 325 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book digs into the complex archaeology of empathy illuminating controversies, epistemic problems and unanswered questions encapsulated within its cross-disciplinary history.
The authors ask how a neutral innate capacity to directly understand the actions and feelings of others becomes charged with emotion and moral values associated with altruism or caregiving. They explore how the discovery of the mirror neuron system and its interpretation as the neurobiological basis of empathy has stimulated such an enormous body of research and how in a number of these studies, the moral values... This book digs into the complex archaeology of empathy illuminating controversies, epistemic problems and unanswered questions encapsulated within its...
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cena:
389,98 zł |
Linking and Aligning Scores and Scales
ISBN: 9781441923875 / Angielski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In their preface to the second edition of Test Equating, Scaling, and Linking, Mike Kolen and Bob Brennan (2004) made the following observation: "Prior to 1980, the subject of equating was ignored by most people in the measurement community except for psychometricians, who had responsibility for equating" (p. vii). The authors went on to say that considerably more attention is now paid to equating, indeed to all forms of linkages between tests, and that this increased attention can be attributed to several factors: 1. An increase in the number and variety of testing programs that use multiple...
In their preface to the second edition of Test Equating, Scaling, and Linking, Mike Kolen and Bob Brennan (2004) made the following observation: "Prio...
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cena:
428,99 zł |
Civil Juries and Civil Justice: Psychological and Legal Perspectives
ISBN: 9781441925589 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. At last, here is an empirical volume that addresses head-on the thorny issue of tort reform in the US. Ongoing policy debates regarding tort reform have led both legal analysts and empirical researchers to reevaluate the civil jury s role in meting out civil justice. Some reform advocates have called for removing certain types of more complex cases from the jury s purview; yet much of the policy debate has proceeded in the absence of data on what the effects of such reforms would be. In addressing these issues, this crucial work takes an empirical approach, relying on archival and... At last, here is an empirical volume that addresses head-on the thorny issue of tort reform in the US. Ongoing policy debates regarding tort reform... |
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194,97 zł |
Ethnotheatre : Research from Page to Stage
ISBN: 9781611320367 / Angielski / Miękka / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethnotheatre transforms research about human experiences into a dramatic presentation for an audience. Johnny Saldana, one of the best-known practitioners of this research tradition, outlines the key principles and practices of ethnotheatre in this clear, concise volume. He covers the preparation of a dramatic presentation from the research and writing stages to the elements of stage production. Saldana nurtures playwrights through adaptation and stage exercises, and delves into the complex ethical questions of turning the personal into theatre. Throughout, he emphasizes the vital importance...
Ethnotheatre transforms research about human experiences into a dramatic presentation for an audience. Johnny Saldana, one of the best-known practitio...
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cena:
193,26 zł |
Facts, Frameworks, and Forecasts: Advances in Criminological Theory
ISBN: 9781412842563 / Angielski / Miękka / 349 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Facts, Frameworks, and Forecasts calls for rethinking the development of criminological theory. In her introduction, Joan McCord argues that the field is ready for new approaches and that its progress depends on a sound factual base. Examining the discipline's research design, methodology, and quantitative analysis efforts, the contributors identify significant advances in criminological theory. This empirical orientation results in a balanced blend of information and speculation. This book contains a comprehensive review. The first chapter describes biological conditions that have...
Facts, Frameworks, and Forecasts calls for rethinking the development of criminological theory. In her introduction, Joan McCord argues that the field...
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cena:
218,70 zł |
Biological Process in Living Systems: Toward a Theoretical Biology
ISBN: 9781412842761 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Biological Processes in Living Systems is the fourth and final volume of the Toward a Theoretical Biology series. It contains essays that deal in detail with particular biological processes: morphogenesis of pattern, the development of neuronal networks, evolutionary processes, and others. The main thrust of this volume brings relevance to the general underlying nature of living systems. Faced with trying to understand how the complexity of molecular microstates leads to the relative simplicity of phenome structures, Waddington-on behalf of his colleagues-stresses on the structure of language...
Biological Processes in Living Systems is the fourth and final volume of the Toward a Theoretical Biology series. It contains essays that deal in deta...
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cena:
254,31 zł |
Handbuch Sozialwissenschaftliche Diskursanalyse: Band 1: Theorien Und Methoden
ISBN: 9783531173511 / Niemiecki / Miękka / 533 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Theoriediskussion und Forschungspraxis hat das Erkenntnisinteresse an der sprachvermittelten Konstitution gesellschaftlicher Wirklichkeit in den Sozial- und benachbarten Wissenschaften zugenommen.
Die Diskursanalyse spielt dabei heute eine zentrale Rolle, nachdem in unterschiedlichen Akzentuierungen bspw. die Gesprachsforschung, die Foucaultsche Diskurstheorie sowie die Habermassche Diskursethik den Diskursbegriff bekannt gemacht haben. Vor diesem Hintergrund hat sich in den letzten Jahren ein vielfaltiges, aber auch unubersichtliches transdisziplinares Feld von diskurstheoretischen... In Theoriediskussion und Forschungspraxis hat das Erkenntnisinteresse an der sprachvermittelten Konstitution gesellschaftlicher Wirklichkeit in den So...
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cena:
400,90 zł |
Die Feldpartitur: Multikodale Transkription Von Videodaten in Der Qualitativen Sozialforschung
ISBN: 9783531179506 / Niemiecki / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Transkription mit dem System der Feldpartitur ist von Bedeutung fur alle mit Video arbeitenden qualitativen Forscherinnen und -forscher der Sozial- und Geisteswissenschaften. Neu am System ist die Bereitstellung eines Zwei-Achsen-Systems (einer "Partitur"), welches gema den Medieneigenschaften des Datentypus die einzelnen multikodalen Konstituenten eines Videos sowohl in ihrer Prozessualitat wie Gleichzeitigkeit erfassen kann.
Die Transkription mit dem System der Feldpartitur ist von Bedeutung fur alle mit Video arbeitenden qualitativen Forscherinnen und -forscher der Sozial...
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cena:
83,81 zł |
Motives for Metaphor in Scientific and Technical Communication: Large Type Edition
ISBN: 9780895033376 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public... Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and expl... |
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cena:
737,66 zł |