ilość książek w kategorii: 18788
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Communication Yearbook 36
ISBN: 9780415525480 / Angielski / Twarda / 560 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.
This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is a...
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cena:
832,62 |
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Pirate Modernity : Delhi's Media Urbanism
ISBN: 9780415611749 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using Delhi's contemporary history as a site for reflection, 'Pirate Modernity' moves from a detailed discussion of the technocratic design of the city by US planners in the 1950s, to the massive expansions after 1977, culminating in the urban crisis of the 1990s.
Using Delhi's contemporary history as a site for reflection, 'Pirate Modernity' moves from a detailed discussion of the technocratic design of the cit...
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cena:
225,25 |
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Doing English Language : A Guide for Students
ISBN: 9780415618830 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who are interested in taking courses at university level. This book addresses the fundamental questions about studying English Language, including: How is English Language studied and researched? Which subject areas does English Language draw on? How are different topics approached? How is the study of English Language relevant to real world contexts? What careers can English Language lead to? Written by an experienced teacher, researcher, and examiner, Doing...
Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who are interested ...
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cena:
563,24 |
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The Digital Media Handbook
ISBN: 9780415699891 / Angielski / Twarda / 418 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The new edition of "The Digital Media Handbook "presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists." The Digital Media Handbook "highlights key concerns... The new edition of "The Digital Media Handbook "presents an essential guide to the historical and theoretical development of digital media, emphasi... |
cena:
670,22 |
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The Handbook of Comparative Communication Research
ISBN: 9780415802710 / Angielski / Twarda / 568 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This handbook provides comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications.
This handbook provides comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an exte...
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cena:
1346,88 |
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Language and Intercultural Communication in the New Era
ISBN: 9780415808897 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the...
Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of...
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cena:
759,15 |
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Writing for the Web: Composing, Coding, and Constructing Web Sites
ISBN: 9780415883252 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the... Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key ... |
cena:
710,17 |
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eHealth Applications : Promising Strategies for Behavior Change
ISBN: 9780415888172 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management.
This title provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of...
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cena:
808,12 |
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The Handbook of Communication History
ISBN: 9780415892599 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across...
The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultur...
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cena:
1812,16 |
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Semiotics and Shock Advertisement: How and with which semiotic means do advertisers create a shocking effect?
ISBN: 9783640836451 / Angielski / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic....
Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of S...
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cena:
159,82 |
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Critical Evaluation of Internet Advertising
ISBN: 9783640525942 / Angielski / Miękka / 28 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moor...
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cena:
147,68 |
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Social Commerce (english): Monetizing Social Media
ISBN: 9783640560318 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology...
Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstrac...
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cena:
159,82 |
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Americanization of the German election process
ISBN: 9783640863099 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2010 in the subject Communications - Intercultural Communication, grade: 1,0, http: //www.uni-jena.de/ (IWK), course: Hauptseminar Interkultur USA-Deutschland, language: English, abstract: "Zum Regieren brauche ich nur Bild, Bams und Glotze" Bundeskanzler a.D. Gerhard Schroder The elections to the German Bundestag in the last years seemed to have shown one thing clearly: the election campaigns are increasingly changing. Personalization and professionalization are just two of the keywords who dominate the campaigns not at least since the "Media Chancellor" Gerhard...
Seminar paper from the year 2010 in the subject Communications - Intercultural Communication, grade: 1,0, http: //www.uni-jena.de/ (IWK), course: Haup...
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cena:
153,35 |
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Urban farming in Detroit
ISBN: 9783640896141 / Angielski / Miękka / 36 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2011 in the subject Communications - Intercultural Communication, grade: 1,0, European University Viadrina Frankfurt (Oder) (Intercultural Management), course: Cultural Policy and International Cultural Cooperation, language: English, abstract: The term urban farming or agriculture recently pops up in the media. It is mainly applied regarding city development in third world countries, but as well it becomes more often a phenomena taking place in cities of industrial countries. After examining the general characteristics of urban farming, I am going to scrutinize...
Seminar paper from the year 2011 in the subject Communications - Intercultural Communication, grade: 1,0, European University Viadrina Frankfurt (Oder...
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cena:
141,21 |
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The Future of Communication in the 21st Century
ISBN: 9783640615674 / Angielski / Miękka / 28 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Scientific Essay from the year 2010 in the subject Information Management, San Diego State University, language: English, abstract: In the space of just a few years, the Internet has blossomed from an arcane tool used primarily by academics and government researchers into a worldwide mass communications medium that has rapidly become the backbone of all communications and financial transactions within society and the new global economy. No previous telecommunications advance - not the telephone, the television, cable television, the VCR, the fax or even the cellular telephone is having more...
Scientific Essay from the year 2010 in the subject Information Management, San Diego State University, language: English, abstract: In the space of ju...
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cena:
147,68 |
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Hybrid identity formation of migrants: A case study of ethnic Turks in Germany
ISBN: 9783640830763 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2011 in the subject Communications - Intercultural Communication, grade: 1,3, European University Viadrina Frankfurt (Oder) (Kulturwissenschaftliche Fakultat), course: Culture and Ethnicity, language: English, abstract: Within the last few years Germany has been confronted with a vast debate on integration policy. It was not until the year of 2005 that the first national integration law was enacted. Even though Germany has been an immigration country since the 1950s, the necessity of a specific law framework has been neglected blindly for decades. Already in 2006...
Seminar paper from the year 2011 in the subject Communications - Intercultural Communication, grade: 1,3, European University Viadrina Frankfurt (Oder...
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cena:
165,49 |
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Conjoint Analysis in Marketing Research : Fundamentals - Methods - Applications - Critical Assessment
ISBN: 9783640830749 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, comment: Diese Seminararbeit wurde im Rahmen des berufsbegleitenden Master-Studiengangs "Wirtschaftsinformatik" erstellt., abstract: "Conjoint analysis has become one of today's most widely used marketing research tools. It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors." (Orme, 2010, p. 7) The author Orme (2010, p. 7)...
Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University o...
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cena:
159,82 |
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PR Analysis of British Petroleum
ISBN: 9783640822508 / Angielski / Miękka / 20 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of 117,929 million as at the close of business 29th March 2010. The 'Beyond Petroleum' campaign stemmed from late nineties and...
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hert...
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cena:
141,21 |
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Mergers and Acquisitions in the Global Pharmaceutical Industry
ISBN: 9783640780587 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
159,82 |
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Building Scalable and Smart Multimedia Applications on the Semantic Web
ISBN: 9783640791583 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Doctoral Thesis / Dissertation from the year 2009 in the subject Information Management, grade: 1,0, University of Graz, language: English, abstract: The Semantic Web has become reality over the past couple of years. While certain practical topics-such as interoperability, etc.-have at least partially been addressed, scalability and expressivity issues regarding the utilisation of multimedia metadata on the Semantic Web are still widely neglected. However, existing Web (2.0) applications handling millions of multimedia assets are starting to take advantage of Semantic Web technologies. This...
Doctoral Thesis / Dissertation from the year 2009 in the subject Information Management, grade: 1,0, University of Graz, language: English, abstract: ...
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cena:
778,89 |