When the controversial book, Personal Influence: The Part Played by People in the Flow of Mass Communications, was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, Personal Influence became the canonical statement of the "two-step flow" of communication, which posits that mass media flow to "opinion leaders," who in turn influence the behavior and opinions of people around them.
Throughout the last half of a century, Personal Influence has...
When the controversial book, Personal Influence: The Part Played by People in the Flow of Mass Communications, was published in 1955, it mad...
When the controversial book, Personal Influence: The Part Played by People in the Flow of Mass Communications, was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, Personal Influence became the canonical statement of the "two-step flow" of communication, which posits that mass media flow to "opinion leaders," who in turn influence the behavior and opinions of people around them.
Throughout the last half of a century, Personal Influence has...
When the controversial book, Personal Influence: The Part Played by People in the Flow of Mass Communications, was published in 1955, it mad...
Presents an inquiry into the history and the moral significance of mass communication as an idea and social form. Organized around narrative accounts of individuals and their communicative worlds, this title strives to refigure mass communication as a concept, and illuminate significant but overlooked rhetorical episodes in its history.
Presents an inquiry into the history and the moral significance of mass communication as an idea and social form. Organized around narrative accounts ...
The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across...
The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultur...
As the Apostle Paul wrote in 2nd Corinthians 3:2 - "Ye are our epistles written in our hearts, known and read of all men," .....so is The Book of Elijah A. Stone as told by Peter Simonson..... ......a declaration of a man's life which began as a small child seeking the face of his Creator. This is the story, the epistle, of such a man. It is the story of Elijah's lifelong battle with mental illness. Elijah longed to pay the debt in service to God that he believed God required of him for having bestowed life upon him. Elijah, in his quest to accomplish this payment to God, becomes involved...
As the Apostle Paul wrote in 2nd Corinthians 3:2 - "Ye are our epistles written in our hearts, known and read of all men," .....so is The Book of Elij...
The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education.
This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of...
The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnat...
The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education.
This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of...
The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnat...
