Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of 117,929 million as at the close of business 29th March 2010. The 'Beyond Petroleum' campaign stemmed from late nineties and...

Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.

Project Report from the year 2010 in the subject Business economics - Investment and Finance, grade: 70, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: We initiate coverage of Topps Tiles with a Buy rating and target price of 0.90, a 63% upside to current share price. Topps Tiles is a tile and flooring retailer operating 321 retail units (utilising 186,000 m2 of sales area), the company was initially listed in 1997 on the London Stock Exchange. The company has been subject to significant decreases in demand during the 2007 - 2010 financial...