Kategoria BISAC: Computers >> Internet - Social Media

Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of...

As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.

In a series of easy to follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using...

The last few decades have helped dispel the myth that media should remain driven by high-end professionals and market share. This book puts forward the concept of "communications from below" in contrast to the "globalization from above" that characterizes many new developments in international organization and media practices. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come.

Beginning with a look at the...

Designers, developers, and entrepreneurs today must grapple with creating social interfaces to foster user interaction and community, but grasping the nuances and the building blocks of the digital social experience is much harder than it appears. Now you have help.

In the second edition of this practical guide, UX design experts Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. With more than 100 patterns, design principles, and best practices, you'll learn how to balance opposing forces and grow healthy online communities by...

The author of the groundbreaking work Slut explores the phenomenon of slut-shaming in the age of sexting, tweeting, and "liking." She shows that the sexual double standard is more dangerous than ever before and offers wisdom and strategies for alleviating its destructive effects on young women's lives.

Young women are encouraged to express themselves sexually. Yet when they do, they are derided as "sluts." Caught in a double bind of mixed sexual messages, young women are confused. To fulfill the contradictory roles of being sexy but not slutty, they create an "experienced"...

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web.

The important stuff you need to know:

• Master the basics. Learn HTML5, the language of the Web.
• Design good-looking pages. Use styles to build polished layouts.
• Get it online. Find a reliable web host and pick...

Within only a few years, Facebook, Wikipedia, Twitter, You Tube and other social media have become an intimate part of everyday life. Web 2.0, the collective term for all forms of interactive online communication, is characterized by the overwhelming ability of users to collaboratively create content. The implications of Web 2.0 have become a central focus for interdisciplinary social science research.

This book comprehensively addresses the profound impact of Web 2.0 on contemporary society and its dynamics in a multiplicity of fields. The chapters, authored by world-leading experts,...

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to...

As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing...

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence--online. The challenge is then to strike the right balance, and be seen as a helpful...