Social Media Recruitment: How to Successfully Integrate Social Media Into Recruitment Strategy

ISBN-13: 9780749473709 / Angielski / Miękka / 2015 / 224 str.

Andy Headworth

Opis

As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.In a series of easy to follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future.

Recenzje

"This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book's comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way." Heather Travis, Director, Asia Pacific - Armstrong Craven, and Chairman, Executive Research Association (ERA)

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: The fast-changing recruitment landscape;
  • Chapter - 02: Recruitment using social media;
  • Chapter - 03: Selecting your social networks;
  • Chapter - 04: Social media tools;
  • Chapter - 05: Social media recruitment strategy;
  • Chapter - 06: Candidate sourcing with social media;
  • Chapter - 07: Building your employer brand;
  • Chapter - 08: Social media big data;
  • Chapter - 09: Establishing ROI;
  • Chapter - 10: Social media guidelines;
  • Chapter - 11: Building a business case for social media recruitment;
  • Chapter - 12: Future recruitment

O autorze

Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and leverage social media to improve their recruitment strategy and processes. He has 24 years of experience in the recruitment industry and has successfully delivered recruitment projects and assignments for companies in the UK, Europe, Middle East and the US. He is also the author of the popular Sirona Says blog, where he discusses everything recruitment. An industry-recognized public speaker, he has keynoted at many recruitment/social recruitment events globally and also presents webinars for international companies.