Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018

ISBN-13: 9781938886850 / Angielski / Miękka / 2013 / 400 str.

Lisa Buyer

Opis

2016 updated 3rd edition, a public relations, social media, and digital marketing field guide with 30 chapters, 75+ actionable tips, and hundreds of curated resources If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including Snapchat for Brands Instagram PR Secrets LinkedIn PR Secrets Pinterest PR Secrets Social Customer Service Visual PR Secrets Live Streaming Video Podcasting for Public Relations How to Stay Sane in Social Media Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status. Guy Kawasaki says in the Foreword: PR and social media are completely different yet so powerful together. Where PR is about getting journalists to tell people to buy your product, social media is about providing value. The goals, rules, and best-practices are not the same. Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out. PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading. Here's what you'll learn: -How to get more publicity and exposure using the social media networks -Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon -How to snag top, optimized public relations and social media content -How media relations and press releases have changed, and what you need to do about it -How to leverage social customer service #FTW (For the Win ) -The crucial secrets to using visuals in social media and public relations -Gain access to a curated list of image sources that goes far beyond the same old boring stock photography -How and why to measure what matters You'll learn all of these Social PR Secrets and more