Kategoria BISAC: Computers >> Internet - Social Media

As the age of social media progresses, the Asia Pacific, like the rest of the world, is experiencing an increase in cultural diversity and global connection. Those within the region are witnessing rapid social and cultural changes. As individuals and groups navigate through an increasingly mobile, transnational and multicultural ethnographic landscape, social media provides a sense of belonging for these networked communities.

Social media allows individuals and groups to map and redefine their evolving communal and national identities and thus form sometimes new, vibrant and...

Social network sites are dynamic online socio-cultural arenas which give users ample and unprecedented opportunities for self-presentation through the meshing of language with other semiotic modes. With a focus on Facebook, one of the most widely-used online social network sites, this book brings together ideas and concepts related to language online, multimodality, and identity through five topical issues. These include place, time, profession and education, stance-taking, and privacy.

The book features a discourse-centred online ethnography that provides authentic verbal and...

From the New York Times bestselling author of Nudge and The World According to Star Wars, a revealing account of how today's Internet threatens democracy--and what can be done about it

As the Internet grows more sophisticated, it is creating new threats to democracy. Social media companies such as Facebook can sort us ever more efficiently into groups of the like-minded, creating echo chambers that amplify our views. It's no accident that on some occasions, people of different political views cannot even understand each other. It's also no surprise that...

Collective Action 2.0 explores the issues related to information and communication technologies (ICTs) in detail, providing a balanced insight into how ICTs leverage and interact with collective action, which will have an impact on the current discourse. Recent events in different authoritarian regimes, such as Iran and Egypt, have drawn global attention to a developing phenomenon in collective action: People tend to organize through different social media platforms for political protest and resistance. This phenomenon describes a change in social structure and behavior tied to ICT....

In this examination of society and technology, author and educator Derek Hrynyshyn explores the ways in which social media shapes popular culture and how social power is expressed within it. He debunks the misperception of the medium as a social equalizer--a theory drawn from the fact that content is created by its users--and compares it to mass media, identifying the capitalist-driven mechanisms that drive both social media and mass media. The work captures his assessment that social media legitimizes the inequities among the social classes rather than challenging them.

The...

This is your notification. Humanity is out of touch. And the touch screen is to blame. Ironic, isn't it? Every digital process, each social media exchange, takes us three steps forward and two steps back in connectivity. We're inundated by an almost infinite number of systems, sensors, and syncs. It won't be long before our minds won't decode VR (Virtual Reality) from RL (Real Life). Our brains have been hacked, rewired toward the artificial. We are logging-off mankind to enjoy man made. And, now, we face an identity crisis. How exactly are we to be in the world without being of the World...

Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don't? Let me kindly introduce you to the slush pile.

Whether you are a writer or another kind of content provider, there is one universal truth: you need platform. Most writers put all their effort into writing their book and haven't thought at all about their platform. In fact if you asked most new writers what their platform is, they will probably reply with a blank stare and a follow up question: what's platform?

If that person is you and you're...

Ready to make social media marketing work for your business?
Frustrated with lack of results with your social media marketing efforts?
Need some ideas on how to differentiate your business from everyone else in your field?

Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you

The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?

Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.

Are you lost when it comes to marketing on the internet?

Don't waste your...

Are you a business owner, manager or marketer responsible for digital marketing and social media?

Are you frustrated with your efforts to date, or at not knowing the best strategies to implement?

Are you looking to either employ an internal resource to run this function within, or to hire some outside help and would like to better understand how it all works so that you understand enough about it to ask the right questions and ensure you don't get taken for a ride?

Do you just want it all to...