Kategoria BISAC: Computers >> Internet - Social Media

Are you a business owner, manager or marketer responsible for digital marketing and social media?

Are you frustrated with your efforts to date, or at not knowing the best strategies to implement?

Are you looking to either employ an internal resource to run this function within, or to hire some outside help and would like to better understand how it all works so that you understand enough about it to ask the right questions and ensure you don't get taken for a ride?

Do you just want it all to...

Learn to grow and support your team using the latest in social media tools and strategies from Karen Clark. Having built a large organization herself using a combination of traditional offline and innovative online marketing strategies, she knows what it is like to build, train and coach a team--both nearby and far away--using technology.

In this companion book to Social Media for Direct Selling Representatives, Karen tells you how to lead online with integrity in a way that allows you to strategically empower more people to achieve their dreams.

E-commerce has conquered a lot of market share. Making profits, however, turns out to be hard for most companies. If price competition and high marketing costs squeeze your profits too, this book is for you. In our Onlife era, in which online and offline experiences confluence, consumers are overloaded with information. The key to success is found in customer centricity, customer flow, and individual attention. This creates a new potential for companies with a strong history in retail to win online as well.

FORGET REACH, START SELLING starts by explaining why most companies find it...

Learn to grow and support your team using the latest in social media tools and strategies from Karen Clark. Having built a large organization herself using a combination of traditional offline and innovative online marketing strategies, she knows what it is like to build, train and coach a team—both nearby and far away—using technology. 

In this companion book to Social Media for Direct Selling Representatives, Karen tells you how to lead online with integrity in a way that allows you to strategically empower more people to achieve their dreams.

Both new and...

Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Using this concept, late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group in July of 2014.  But Mr. Colbert picked another Hachette author — a startled and unknown author named Edan Lepucki — as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New York Times best-seller list. He also recommended “California” to his 6.6...