The Internet has changed and grown over the past four years since this book was first published. The second edition has been completely updated with the latest information while retaining the original metaphor of growing a plant and comparing it to growing your online sales. There is still a huge misconception is that Google will drive traffic to a web site, and the best way to get noticed online is to be number one on Google. Unfortunately, it doesn't work that way. When you first start out, no one on the Internet knows who you are. They don't know where to find you, and even if they did,...
The Internet has changed and grown over the past four years since this book was first published. The second edition has been completely updated with t...
This is a step by step tutorial with full color screen captures that shows you how to manage a WordPress website built using the Weaver II Pro theme and the Shopp plugin. It was developed for clients of WebStores Ltd but may be useful to others as well. This is not a technical documentation manual. It does not cover server and hosting selection, domain registration, email setup, installation of WordPress, configuration of the database, theme or plugin selection and installation, or website design and layout. Those are things that your webmaster should handle for you. It is intended for you as...
This is a step by step tutorial with full color screen captures that shows you how to manage a WordPress website built using the Weaver II Pro theme a...
Many people believe that Amazon s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate....
Many people believe that Amazon s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazo...
When "Amazon's Dirty Little Secrets" became a #1 best-seller, many people thought the book was either an expose on Amazon or that it taught you how to sell on Amazon. It was neither - rather it showed you how Amazon had established itself as the most successful ecommerce company on the planet and suggested ways that you could apply these same techniques to your business. It posed the question, "What Would Jeff Do?" and challenged the reader to do the same. This book is the natural companion. "What Would Jeff Do?" is not just a theoretical question, but a series of inspirational quotes taken...
When "Amazon's Dirty Little Secrets" became a #1 best-seller, many people thought the book was either an expose on Amazon or that it taught you how to...
In October of 2008, Oprah Winfrey shared Amazon's new Kindle eBook reader with her audience. "It's absolutely my new favorite thing in the world," she said. Amazon's visits were up 6 percent, the day Oprah endorsed Kindle on her show, over the previous Friday. Amazon is a top-20 internet site, so a 6% bump can translate into hundreds of thousands of visitors. Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Then in July of 2014, an unknown author named Edan Lepucki debuted her novel, California. Late-night television host Stephen Colbert began attacking Amazon...
In October of 2008, Oprah Winfrey shared Amazon's new Kindle eBook reader with her audience. "It's absolutely my new favorite thing in the world," she...
Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Using this concept, late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group in July of 2014. But Mr. Colbert picked another Hachette author — a startled and unknown author named Edan Lepucki — as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New York Times best-seller list. He also recommended “California” to his 6.6...
Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Using this concept, late-night television host Stephen Colbert beg...
