E-commerce has conquered a lot of market share. Making profits, however, turns out to be hard for most companies. If price competition and high marketing costs squeeze your profits too, this book is for you. In our Onlife era, in which online and offline experiences confluence, consumers are overloaded with information. The key to success is found in customer centricity, customer flow, and individual attention. This creates a new potential for companies with a strong history in retail to win online as well.
FORGET REACH, START SELLING starts by explaining why most companies find it...
E-commerce has conquered a lot of market share. Making profits, however, turns out to be hard for most companies. If price competition and high mar...
